Bachelor of Business Administration - Electronic Commerce / Digital Marketing
48 monthsProgramme duration
Jan-2000Starting Month
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
The electronic commerce (e-commerce) specialization provides students with the managerial and technical skills for successful careers in the Internet economy. E-commerce competencies are essential for business professionals in fields such as marketing, financial services, international business, purchasing, information systems, operations management and professional sales.
Program Requirements
Required Courses: 12 hours
EBUS 3090 E-Commerce and the Networked Economy
EBUS 3180 Web Design for Business Communication
EBUS 4040 E-Commerce Intelligence Management
EBUS 4150 E-Commerce Business Models & Project Management
Electives - Choose one of the following career tracks: 9 hours
Digital Technology Track
INFS 3380 Web Application Development I
INFS 3240 Business Intelligence Systems
INFS 3780 Enterprise Wide Information System Management
Or
Digital Marketing Applications Track
MKTG 3280 Internet Marketing (required in this career track)
And 2 courses from
MKTG 3260 Global Framework for E-commerce/Mobile marketing
MKTG 4980 Special Topics
MKTG 4940 Internship
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
The electronic commerce (e-commerce) specialization provides students with the managerial and technical skills for successful careers in the Internet economy. E-commerce competencies are essential for business professionals in fields such as marketing, financial services, international business, purchasing, information systems, operations management and professional sales.
Program Requirements
Required Courses: 12 hours
EBUS 3090 E-Commerce and the Networked Economy
EBUS 3180 Web Design for Business Communication
EBUS 4040 E-Commerce Intelligence Management
EBUS 4150 E-Commerce Business Models & Project Management
Electives - Choose one of the following career tracks: 9 hours
Digital Technology Track
INFS 3380 Web Application Development I
INFS 3240 Business Intelligence Systems
INFS 3780 Enterprise Wide Information System Management
Or
Digital Marketing Applications Track
MKTG 3280 Internet Marketing (required in this career track)
And 2 courses from
MKTG 3260 Global Framework for E-commerce/Mobile marketing
MKTG 4980 Special Topics
MKTG 4940 Internship
Admission Requirements
6.5+
110+
80+
58+
To be admitted to the bachelor of business administration program (BBA) at The University of Toledo, students need a minimum 2.80 cumulative high school grade point average (GPA) or a minimum 25 ACT Composite /1150 SAT composite or a GED average score of 510 (2002 format)/710 (2014 format). International students should have a minimum international TOEFL score of 500 on the paper-based test. Students who do not qualify for direct admission into the College of Business and Innovation BBA may Be admitted to the associate of arts, AA, pre-business degree program. The AA PREB program is a 2+2 Program with the bachelor of business administration degree, but students may move into the BBA Program any time after they have earned a 2.4 UT GPA.
48 Months
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
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