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The marketing specialization provides the student with the skills to make decisions about product design and quality, pricing, channels of distribution, advertising and personal selling in ways that enhance consumer satisfaction and further the goals of the organization. The student learns to approach problems with a clear understanding of the relationship between marketing and other business functions. Program Requirements Required Courses: 9 hours (3 courses) MKTG 3850 Buyer Behavior and Relationship Marketing MKTG 3880 Marketing Research and Data-Based Management MKTG 4130 Marketing Analysis and Decision Making Electives: Select 6 hours (2 courses) from module I and and an additional 6 hours (2 courses) from either module 1 or module II to equal 12 hours (4 courses) Module I: MKTG 3140 International Marketing MKTG 3280 Internet Marketing MKTG 3690 Principles of Marketing Communication MKTG 4540 Business Marketing MKTG 4940 Internship PSLS 3440 Professional Sales Module II: MKTG 3130 Supply Chain Management MKTG 3260 Global Framework for E-Commerce MKTG 3870 Advertising Strategy MKTG 3910 Direct Marketing MKTG 4110 Sports Marketing MKTG 4120 Marketing Channels Management MKTG 4220 International Sourcing, Logistics and Transportation MKTG 4520 Advanced Market Analysis MKTG 4570 Product and Pricing Management MKTG 4980 Special Topics MKTG 4990 Independent Study PSLS 3080 Purchasing and Business Relationship Mgmt PSLS 4710 Sales Force Leadership
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
The marketing specialization provides the student with the skills to make decisions about product design and quality, pricing, channels of distribution, advertising and personal selling in ways that enhance consumer satisfaction and further the goals of the organization. The student learns to approach problems with a clear understanding of the relationship between marketing and other business functions. Program Requirements Required Courses: 9 hours (3 courses) MKTG 3850 Buyer Behavior and Relationship Marketing MKTG 3880 Marketing Research and Data-Based Management MKTG 4130 Marketing Analysis and Decision Making Electives: Select 6 hours (2 courses) from module I and and an additional 6 hours (2 courses) from either module 1 or module II to equal 12 hours (4 courses) Module I: MKTG 3140 International Marketing MKTG 3280 Internet Marketing MKTG 3690 Principles of Marketing Communication MKTG 4540 Business Marketing MKTG 4940 Internship PSLS 3440 Professional Sales Module II: MKTG 3130 Supply Chain Management MKTG 3260 Global Framework for E-Commerce MKTG 3870 Advertising Strategy MKTG 3910 Direct Marketing MKTG 4110 Sports Marketing MKTG 4120 Marketing Channels Management MKTG 4220 International Sourcing, Logistics and Transportation MKTG 4520 Advanced Market Analysis MKTG 4570 Product and Pricing Management MKTG 4980 Special Topics MKTG 4990 Independent Study PSLS 3080 Purchasing and Business Relationship Mgmt PSLS 4710 Sales Force Leadership
Admission Requirements
6+
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Business Administration - Marketing
48 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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