Digital Transformation: Why The World Needs More Graduates With Analytics Skills

Over the last year, the world has witnessed the sudden and catastrophic impact of the coronavirus pandemic – especially on the economy. From SMEs to corporate giants, no business has been immune to the hardships of the pandemic.  

To survive this topsy-turvy transformative era, companies have become even more reliant on analytics practitioners, data savvy business leaders and consultants who know how to respond and lead the changes when it comes to solving data-driven business challenges, offering innovative data-led solutions and ultimately appreciating the impact of the current situation.   

Demand for analytics-skilled experts has been rising since the early 2000s and is showing no sign of slowing down, even more so now during the pandemic. Businesses are looking to hire professional with a deep knowledge of handling data in hope to identify gaps and improve works as they navigate their way through unexpected market changes and circumstances. 

Calls for higher education to be more in sync with industry trends has also seen a rise in more degree programs delivering high quality BA education that connects knowledge and skills with industry-related in order to train graduates who are confident, skilled, work-ready and highly employable. 

The multidisciplinary Master of Science in Business Analytics (MSBA) program at the National University of Singapore’s School of Computing and Business School combines the rigor of analytics theory and techniques and practice of applying such theory to real-life business challenges.  

A top 15 program in the QS Business Master’s Rankings: Business Analytics, the NUS MSBA is taught by award-winning academics and aims to develop aspiring students into business professionals who harness an in-depth understanding of the critical elements of data analytics, the role analytics play in business and how they can improve a business’ overall operations and strategies.  

What’s more, the NUS MSBA program boasts strong professional partnerships with over 100 partner companies and organizations on a national and international scale. These partner companies include prestigious multinational corporations (MNCs), e.g., IBM, SAP, Morgan Stanley, Johnson & Johnson, and growing startup unicorns, e.g., GRAB, Ant Group, Shopee. This long-term collaboration ensures the NUS MSBA curriculum remains industry-relevant, providing students with a variety of internship opportunities for their Capstone Projects, as well as helps boost career opportunities for graduates.  

Despite the coronavirus pandemic, this year’s cohort have had a successful year. 100% of the NUS MSBA students got an industry internship, with many receiving offers to return to the companies that they interned with.