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This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. Through an understanding of how these new methods, tools, techniques and technologies drive the digital transformation of marketing and sales functions you will learn how this affects the company on both the strategic level, operational level and the business performance level. With this Omni channel management approach you will learn to effectively build, manage and strategically position digitally based integrated marketing and sales functions across multiple channels and markets.
You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities. You will learn how to use multiple platforms to secure a holistic and relevant customer journey in all touchpoints and provide a streamlined and personal communication. This insight will allow you to utilize the new opportunities deriving from increasing digitalization and customer engagement to create innovative business models which may increase customer value and drive business performance and growth.
You will learn how to translate corporate strategies into marketing and sales strategies for different markets and segments, and understand how to adjust sales methods and selling behavior in relation to a specific market and strategy. You will also learn how to adjust the strategy and organization of the sales force and apply tools and techniques for measuring and managing profitability and value creation across customers, products, channels, markets etc. to facilitate sales strategy development and implementation.
You will work with data analytics about customers, markets, competitors, transactional sales data, product mix data, and even real time data. Thiswill provide you with the ability to transform data into relevant information on sales performance and efficiency, but also to develop key performance indicators for revenue and business profitability. By combining this with costs, profitability and value creation tools and techniques you will be able to provide a transparent fact-based financial foundation for strategic sales decisions and make accurate predictions about customer needs and how customers behave in the future.
By simultaneously working with customer interaction and communication, the innovative business model and strategy, and the organization and management of the salesforce, you will learn to optimize sales efficiency, customer value and business performance.
Programme overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. Through an understanding of how these new methods, tools, techniques and technologies drive the digital transformation of marketing and sales functions you will learn how this affects the company on both the strategic level, operational level and the business performance level. With this Omni channel management approach you will learn to effectively build, manage and strategically position digitally based integrated marketing and sales functions across multiple channels and markets.
You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities. You will learn how to use multiple platforms to secure a holistic and relevant customer journey in all touchpoints and provide a streamlined and personal communication. This insight will allow you to utilize the new opportunities deriving from increasing digitalization and customer engagement to create innovative business models which may increase customer value and drive business performance and growth.
You will learn how to translate corporate strategies into marketing and sales strategies for different markets and segments, and understand how to adjust sales methods and selling behavior in relation to a specific market and strategy. You will also learn how to adjust the strategy and organization of the sales force and apply tools and techniques for measuring and managing profitability and value creation across customers, products, channels, markets etc. to facilitate sales strategy development and implementation.
You will work with data analytics about customers, markets, competitors, transactional sales data, product mix data, and even real time data. Thiswill provide you with the ability to transform data into relevant information on sales performance and efficiency, but also to develop key performance indicators for revenue and business profitability. By combining this with costs, profitability and value creation tools and techniques you will be able to provide a transparent fact-based financial foundation for strategic sales decisions and make accurate predictions about customer needs and how customers behave in the future.
By simultaneously working with customer interaction and communication, the innovative business model and strategy, and the organization and management of the salesforce, you will learn to optimize sales efficiency, customer value and business performance.
Admission Requirements
7+
94+
Sep
Tuition fees
International
30,400 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc in Economics and Business Administration - Sales Management
Raavarebygningen, Frederiksberg, DK, Frederiksberg, Denmark
# =83QS Subject Rankings
30,400 EURTuition Fee/year
Economics and EconometricsMain Subject Area
Programme overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. Through an understanding of how these new methods, tools, techniques and technologies drive the digital transformation of marketing and sales functions you will learn how this affects the company on both the strategic level, operational level and the business performance level. With this Omni channel management approach you will learn to effectively build, manage and strategically position digitally based integrated marketing and sales functions across multiple channels and markets.
You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities. You will learn how to use multiple platforms to secure a holistic and relevant customer journey in all touchpoints and provide a streamlined and personal communication. This insight will allow you to utilize the new opportunities deriving from increasing digitalization and customer engagement to create innovative business models which may increase customer value and drive business performance and growth.
You will learn how to translate corporate strategies into marketing and sales strategies for different markets and segments, and understand how to adjust sales methods and selling behavior in relation to a specific market and strategy. You will also learn how to adjust the strategy and organization of the sales force and apply tools and techniques for measuring and managing profitability and value creation across customers, products, channels, markets etc. to facilitate sales strategy development and implementation.
You will work with data analytics about customers, markets, competitors, transactional sales data, product mix data, and even real time data. Thiswill provide you with the ability to transform data into relevant information on sales performance and efficiency, but also to develop key performance indicators for revenue and business profitability. By combining this with costs, profitability and value creation tools and techniques you will be able to provide a transparent fact-based financial foundation for strategic sales decisions and make accurate predictions about customer needs and how customers behave in the future.
By simultaneously working with customer interaction and communication, the innovative business model and strategy, and the organization and management of the salesforce, you will learn to optimize sales efficiency, customer value and business performance.
Programme overview
Main Subject
Economics and Econometrics
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This concentration has a strong focus on the impact of digitalization on costumer and commercial development in marketing and sales functions.
You will learn how to utilize the new opportunities that come with the implementation of digital strategies and multiple platforms for increased reach and efficiency as well as customer value and interaction. Through an understanding of how these new methods, tools, techniques and technologies drive the digital transformation of marketing and sales functions you will learn how this affects the company on both the strategic level, operational level and the business performance level. With this Omni channel management approach you will learn to effectively build, manage and strategically position digitally based integrated marketing and sales functions across multiple channels and markets.
You will understand how theories and concepts of consumer behavior and customer dialogue can be used to increase customer value, satisfaction, and loyalty, and provide valuable insights in the design and alignment of integrated marketing and sales activities. You will learn how to use multiple platforms to secure a holistic and relevant customer journey in all touchpoints and provide a streamlined and personal communication. This insight will allow you to utilize the new opportunities deriving from increasing digitalization and customer engagement to create innovative business models which may increase customer value and drive business performance and growth.
You will learn how to translate corporate strategies into marketing and sales strategies for different markets and segments, and understand how to adjust sales methods and selling behavior in relation to a specific market and strategy. You will also learn how to adjust the strategy and organization of the sales force and apply tools and techniques for measuring and managing profitability and value creation across customers, products, channels, markets etc. to facilitate sales strategy development and implementation.
You will work with data analytics about customers, markets, competitors, transactional sales data, product mix data, and even real time data. Thiswill provide you with the ability to transform data into relevant information on sales performance and efficiency, but also to develop key performance indicators for revenue and business profitability. By combining this with costs, profitability and value creation tools and techniques you will be able to provide a transparent fact-based financial foundation for strategic sales decisions and make accurate predictions about customer needs and how customers behave in the future.
By simultaneously working with customer interaction and communication, the innovative business model and strategy, and the organization and management of the salesforce, you will learn to optimize sales efficiency, customer value and business performance.
Admission Requirements
Tuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
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