Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or log in.
With a Lubin BBA in Marketing and MS in Social Media and Mobile Marketing, you'll be prepared for a lifetime of success in any number of professional settings. You will have coursework in global marketing management, advertising and promotion, sports marketing, or digital marketing. Further, you’ll learn the necessary competencies to work for a Fortune 1000 firm, the communications division of a global corporation, an ad agency conglomerate, on Madison Avenue, for an internet giant or start up, and everywhere in between. Our students graduate with an intellectual foundation, real-world savvy, and the professional connections to launch and advance their careers. Through this program, you will acquire the knowledge, tools, and multidisciplinary skills to distinguish yourself in whatever industry you choose. For the bachelor's degree component of the program, students select an undergraduate marketing specialization— Advertising and Integrated Marketing Communications, Digital Marketing, Global Marketing Management, or Sports Marketing—and apply social media and mobile marketing knowledge to the field. Ultimately, the BBA in Marketing and MS in Social Media and Mobile Marketing combined program offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
With a Lubin BBA in Marketing and MS in Social Media and Mobile Marketing, you'll be prepared for a lifetime of success in any number of professional settings. You will have coursework in global marketing management, advertising and promotion, sports marketing, or digital marketing. Further, you’ll learn the necessary competencies to work for a Fortune 1000 firm, the communications division of a global corporation, an ad agency conglomerate, on Madison Avenue, for an internet giant or start up, and everywhere in between. Our students graduate with an intellectual foundation, real-world savvy, and the professional connections to launch and advance their careers. Through this program, you will acquire the knowledge, tools, and multidisciplinary skills to distinguish yourself in whatever industry you choose. For the bachelor's degree component of the program, students select an undergraduate marketing specialization— Advertising and Integrated Marketing Communications, Digital Marketing, Global Marketing Management, or Sports Marketing—and apply social media and mobile marketing knowledge to the field. Ultimately, the BBA in Marketing and MS in Social Media and Mobile Marketing combined program offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications.
Admission Requirements
52+
78+
6.5+
115+
Applicants must meet the admission requirements of the graduate program to which they are applying and maintain strong academic standing at the undergraduate level to be considered for the combined program. Submission of the Combined Degree Graduate application form, a personal statement, and one letter of reference is required. Applicants who have maintained a 3.2 or higher cumulative undergraduate GPA will be considered for waiver of the GMAT or GRE. The Application Fee is waived.
5 Years
Sep
Tuition fees
Domestic
53,290 USD
International
78,078 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing, BBA / Social Media and Mobile Marketing, MS
New York City Campus, New York, United States
60 monthsProgramme duration
78,078 USDTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (6)
Acting for Film, Television, Voice-Overs, and Commercials, BFA
Acting for Film, Television, Voice-Overs, and Commercials, BFA
Acting, BA
Acting, BA
Acting, BFA
Acting, BFA
Art History, BA
Art History, BA
Art, BA
Art, BA
Art, BFA
Art, BFA
Commercial Dance, BFA
Commercial Dance, BFA
Directing, BA
Directing, BA
English Language and Literature, BA
English Language and Literature, BA
History, BA
History, BA
Language, Culture and World Trade, BA
Language, Culture and World Trade, BA
Modern Languages and Cultures, BA
Modern Languages and Cultures, BA
Musical Theater, BFA
Musical Theater, BFA
Philosophy and Religious Studies, BA
Philosophy and Religious Studies, BA
Production and Design for Stage and Screen, BFA
Production and Design for Stage and Screen, BFA
Spanish, BA
Spanish, BA
Stage Management, BA
Stage Management, BA
Writing and Rhetoric, BA
Writing and Rhetoric, BA
Writing for Diversity and Equity in Theater and Media, BA
Writing for Diversity and Equity in Theater and Media, BA
Business and Management (6)
Accounting, BBA
Accounting, BBA
Accounting, Public, CPA Prep, BBA
Accounting, Public, CPA Prep, BBA
Accounting, Public, CPA Prep, BBA / Financial Management, MS
Accounting, Public, CPA Prep, BBA / Financial Management, MS
Accounting, Public, CPA Prep, BBA / MBA
Accounting, Public, CPA Prep, BBA / MBA
Accounting, Public, CPA Prep, BBA / Taxation, MS
Accounting, Public, CPA Prep, BBA / Taxation, MS
Accounting, Public, CPA Prep, BBA / Taxation, MS (Online)
Accounting, Public, CPA Prep, BBA / Taxation, MS (Online)
Business Administration, BBA / Juris Doctor, JD
Business Administration, BBA / Juris Doctor, JD
Business Administration, BBA / MBA
Business Administration, BBA / MBA
Business Analytics, BBA
Business Analytics, BBA
Business Economics, BS
Business Economics, BS
Business Studies, BBA Online
Business Studies, BBA Online
Business, General, BBA
Business, General, BBA
Economics, BA
Economics, BA
Finance, BBA
Finance, BBA
Information Systems, BBA
Information Systems, BBA
Information Systems, BS
Information Systems, BS
Management, Arts and Entertainment Management, BBA
Management, Arts and Entertainment Management, BBA
Management, BBA / Human Resources Management, MS
Management, BBA / Human Resources Management, MS
Management, BBA / Social Media and Mobile Marketing, MS
Management, BBA / Social Media and Mobile Marketing, MS
Management, Business Management, BBA
Management, Business Management, BBA
Management, Entrepreneurship, BBA
Management, Entrepreneurship, BBA
Management, International Management, BBA
Management, International Management, BBA
Marketing, Advertising and Integrated Marketing Communications, BBA
Marketing, Advertising and Integrated Marketing Communications, BBA
Marketing, BBA / Human Resources Management, MS
Marketing, BBA / Human Resources Management, MS
Marketing, BBA / Social Media and Mobile Marketing, MS
Marketing, BBA / Social Media and Mobile Marketing, MS
Marketing, Digital Marketing, BBA
Marketing, Digital Marketing, BBA
Marketing, Global Marketing Management, BBA
Marketing, Global Marketing Management, BBA
Marketing, Sports Marketing, BBA
Marketing, Sports Marketing, BBA
Engineering and Technology (6)
Computer Science, BA
Computer Science, BA
Computer Science, BS
Computer Science, BS
Information Technology, BS
Information Technology, BS
Professional Computer Studies, BS
Professional Computer Studies, BS
Professional Computer Studies, BS (Online)
Professional Computer Studies, BS (Online)
Professional Technology Studies, BS
Professional Technology Studies, BS
Life Sciences and Medicine (6)
Applied Psychology and Human Relations, BA
Applied Psychology and Human Relations, BA
Behavioral Neuroscience, BS
Behavioral Neuroscience, BS
Biochemistry, BS
Biochemistry, BS
Biological Psychology, BA
Biological Psychology, BA
Biology, BA
Biology, BA
Biology, BS
Biology, BS
Health Science, BS
Health Science, BS
Nursing RN-BS, BS
Nursing RN-BS, BS
Nursing, Accelerated Bachelor of Science
Nursing, Accelerated Bachelor of Science
Nursing, BS
Nursing, BS
Personality and Social Psychology, BA
Personality and Social Psychology, BA
Psychology, BA
Psychology, BA
Natural Sciences (6)
Chemistry, BS
Chemistry, BS
Environmental Science, BS
Environmental Science, BS
Environmental Studies, BA
Environmental Studies, BA
Mathematics, BA
Mathematics, BA
Mathematics, BS
Mathematics, BS
Social Sciences and Management (6)
Adolescent Education, BS
Adolescent Education, BS
Adolescent Education, BS / Literacy, MSEd
Adolescent Education, BS / Literacy, MSEd
Adolescent Education, BS / Special Education, MSEd
Adolescent Education, BS / Special Education, MSEd
Bachelor of Science, BS / Master of Science in Education, MSEd
Bachelor of Science, BS / Master of Science in Education, MSEd
Childhood Education, BS
Childhood Education, BS
Communication Studies, BA
Communication Studies, BA
Communications, BA
Communications, BA
Criminal Justice, BS
Criminal Justice, BS
Digital Cinema and Filmmaking, BS
Digital Cinema and Filmmaking, BS
Digital Journalism, BS
Digital Journalism, BS
Early Childhood Education, BS
Early Childhood Education, BS
Early Childhood and Childhood Education, BS
Early Childhood and Childhood Education, BS
Early Childhood/Childhood Education, BS / Literacy, MSEd
Early Childhood/Childhood Education, BS / Literacy, MSEd
Early Childhood/Childhood Education, BS / Special Education, MSEd
Early Childhood/Childhood Education, BS / Special Education, MSEd
Film and Screen Studies, BA
Film and Screen Studies, BA
Forensic Science, BS
Forensic Science, BS
Global Asia Studies, BA
Global Asia Studies, BA
Global Studies, BA
Global Studies, BA
Latin American Studies, BA
Latin American Studies, BA
Latina/o Studies, BA
Latina/o Studies, BA
Management, Hospitality and Tourism Management, BBA
Management, Hospitality and Tourism Management, BBA
Management, Human Resources Management, BBA
Management, Human Resources Management, BBA
Peace and Justice Studies, BA
Peace and Justice Studies, BA
Political Science, BA
Political Science, BA
Professional Communication Studies, BS Online
Professional Communication Studies, BS Online
Public Relations, BS
Public Relations, BS
Sociology / Anthropology, BA
Sociology / Anthropology, BA
Women's and Gender Studies, BA
Women's and Gender Studies, BA
Arts and Humanities (6)
Actors Studio Drama School - Acting, Directing, and Playwriting, MFA
Actors Studio Drama School - Acting, Directing, and Playwriting, MFA
Business and Management (6)
Accounting Data Analytics and Technologies, MS (1 year program)
Accounting Data Analytics and Technologies, MS (1 year program)
Accounting Data Analytics and Technologies, MS (2 years program)
Accounting Data Analytics and Technologies, MS (2 years program)
Accounting, MS Online
Accounting, MS Online
Accounting, Public Accounting, CPA Prep, MS
Accounting, Public Accounting, CPA Prep, MS
Applied Quantitative Economic Analysis and Policy, MS (Hybrid)
Applied Quantitative Economic Analysis and Policy, MS (Hybrid)
Applied Quantitative Economic Analysis and Policy, MS (Online)
Applied Quantitative Economic Analysis and Policy, MS (Online)
Arts and Entertainment Management, MS
Arts and Entertainment Management, MS
Business Administration, MBA / Juris Doctor, JD
Business Administration, MBA / Juris Doctor, JD
Finance, MS Online
Finance, MS Online
Financial Management, MS
Financial Management, MS
Financial Risk Management, MS
Financial Risk Management, MS
Marketing Analytics, MS
Marketing Analytics, MS
Marketing, Social Media and Mobile Marketing, MS
Marketing, Social Media and Mobile Marketing, MS
Taxation, MS
Taxation, MS
Engineering and Technology (6)
Computer Science, MS
Computer Science, MS
Computer Science, MS Online
Computer Science, MS Online
Cybersecurity, MS
Cybersecurity, MS
Cybersecurity, MS Online
Cybersecurity, MS Online
Data Science, MS
Data Science, MS
Data Science, MS Online
Data Science, MS Online
Health Informatics, MS
Health Informatics, MS
Human Centered Design, MS
Human Centered Design, MS
Information Systems, MS
Information Systems, MS
Information Technology, MS Online
Information Technology, MS Online
Software Development and Engineering, MS
Software Development and Engineering, MS
Software Development and Engineering, MS Online
Software Development and Engineering, MS Online
Life Sciences and Medicine (6)
Biochemistry and Molecular Biology, MS
Biochemistry and Molecular Biology, MS
Mental Health Counseling, MS
Mental Health Counseling, MS
Nursing, Adult-Gerontology Acute Care Nurse Practitioner, MS
Nursing, Adult-Gerontology Acute Care Nurse Practitioner, MS
Nursing, Family Nurse Practitioner, MS
Nursing, Family Nurse Practitioner, MS
Nutrition and Dietetics, MS
Nutrition and Dietetics, MS
Occupational Therapy, MS
Occupational Therapy, MS
Occupational Therapy, MS Online
Occupational Therapy, MS Online
Online Accelerated Doctor of Nursing Practice, DNP
Online Accelerated Doctor of Nursing Practice, DNP
Pace University - Lenox Hill Hospital Physician Assistant Program, MS
Pace University - Lenox Hill Hospital Physician Assistant Program, MS
Physician Assistant Master's Degree Completion Program, MS
Physician Assistant Master's Degree Completion Program, MS
Physician Assistant, MS
Physician Assistant, MS
Psychology, MA
Psychology, MA
School Psychology, MSEd
School Psychology, MSEd
School-Clinical Child Psychology, PsyD
School-Clinical Child Psychology, PsyD
Natural Sciences (6)
Environmental Science and Policy, MS
Environmental Science and Policy, MS
Social Sciences and Management (6)
Adolescent Education, MSt
Adolescent Education, MSt
Adolescent and Special Education, MSt
Adolescent and Special Education, MSt
Childhood Education and Bilingual Education, MSt
Childhood Education and Bilingual Education, MSt
Childhood Education and Special Education, MSt
Childhood Education and Special Education, MSt
Childhood Education and Teaching English to Speakers of Other Languages (TESOL), MSt
Childhood Education and Teaching English to Speakers of Other Languages (TESOL), MSt
Childhood Education, MSt
Childhood Education, MSt
Communication Sciences and Disorders, MS
Communication Sciences and Disorders, MS
Communications and Digital Media, MA Online
Communications and Digital Media, MA Online
Early Childhood Development, Learning, and Intervention, MSt
Early Childhood Development, Learning, and Intervention, MSt
Forensic Science, MS
Forensic Science, MS
Higher Education Administration and Student Affairs, MA Online
Higher Education Administration and Student Affairs, MA Online
Homeland Security, MA Online
Homeland Security, MA Online
Human Resources Management, MS
Human Resources Management, MS
Literacy Specialist, MSEd Online
Literacy Specialist, MSEd Online
Literacy and Special Education, MSEd
Literacy and Special Education, MSEd
Literacy and Teaching English to Speakers of Other Languages (TESOL), MSEd
Literacy and Teaching English to Speakers of Other Languages (TESOL), MSEd
Public Administration, MPA
Public Administration, MPA
Public Administration, MPA Online: Government Management Track
Public Administration, MPA Online: Government Management Track
Publishing, MS
Publishing, MS
Publishing, MS Online
Publishing, MS Online
School District Business Leader and MPA in Public Administration, MSEd
School District Business Leader and MPA in Public Administration, MSEd
School District Business Leader, MSEd
School District Business Leader, MSEd
Special Education, MSEd
Special Education, MSEd
Teaching English as a New Language, MSEd
Teaching English as a New Language, MSEd
Teaching English to Speakers of Other Languages (TESOL) International, MS
Teaching English to Speakers of Other Languages (TESOL) International, MS
Teaching English to Speakers of Other Languages (TESOL), MSt
Teaching English to Speakers of Other Languages (TESOL), MSt
Telecommunication Systems and Networks, MS
Telecommunication Systems and Networks, MS
Full-Time MBA (2)
Accounting, Public Accounting, CPA Prep, MBA
Accounting, Public Accounting, CPA Prep, MBA
Arts & Entertainment Management, MBA
Arts & Entertainment Management, MBA
Business Analytics, MBA
Business Analytics, MBA
Business, General, MBA
Business, General, MBA
Finance, Corporate Finance, MBA
Finance, Corporate Finance, MBA
Information Systems, MBA
Information Systems, MBA
Investment Management, MBA
Investment Management, MBA
Marketing Analytics, MBA
Marketing Analytics, MBA
Marketing Management, MBA
Marketing Management, MBA
Strategy and International Business, MBA
Strategy and International Business, MBA
Talent Management, MBA
Talent Management, MBA
Online/Distance MBA (2)
Online Master of Business Administration (MBA)
Online Master of Business Administration (MBA)
Business and Management (3)
Doctor of Professional Studies, Executive Doctoral Program, DPS
Doctor of Professional Studies, Executive Doctoral Program, DPS
Engineering and Technology (3)
Computer Science, PhD
Computer Science, PhD
Life Sciences and Medicine (3)
Clinical Psychology, Health Care Emphasis, PhD
Clinical Psychology, Health Care Emphasis, PhD
Mental Health Counseling, PhD
Mental Health Counseling, PhD
Nursing, PhD
Nursing, PhD
School Psychology, PhD
School Psychology, PhD