Master of Science in Marketing and Sales for Christian Organizations

Master of Science in Marketing and Sales for Christian Organizations  (Offered both in English and in Spanish)

Candidates who complete the program receive instantly verifiable digital credentials through our partnership with Acreditta.

Objectives:

To train Managers with a comprehensive vision of the areas of Marketing and Sales with capacity and security in decision-making. An executive empowered with the necessary tools for the development of managerial competencies as such, both personal and professional. A professional who establishes innovative and disruptive strategies aligned with the current time and organizational objectives, generating a transformative impact from marketing and sales, generating competitiveness and efficiency.

Graduate Profile:

The Graduate in the Master of Science Degree in Marketing and Sales for Christian Organizations develops the following professional competencies to:

• Identify the needs of the consumer or customer to adapt marketing and sales management to the needs of current markets.
• Establish a link between the Mission and Business Vision aligned with the Marketing and Sales policies and strategies of the organization.
• Define and establish markets,  target markets and the respective methods of research and analysis of results based on the commercial policies and strategies established by the organization.
• Plan and manage the marketing and commercial negotiation activities of the organization
• Acquire the skills, knowledge and tools of planning, organization and management of the sales and marketing teams.
• Develop the managerial skills that allow the creation and management of sales teams that generate added value to the organization.
• Develop a Marketing and Commercial Plan, and apply it in the general context of a company or enterprise

Curriculum Map

• Core Subjects: 9 credits
• HUM 501 Academic Writing 3 Credits
• RSM 502 Research Methods I 3 Credits
• RSM 503 Research Methods II 3 Credits
• Core Content Subjects for discipline: 12 credits
• BUS 561 Market Research 3 credits
• BUS 562 Seminar on Consumer Behavior 3 credits
• BUS 563 International Marketing 3 credits
• BUS 564 Communication and Public Relations Strategies for Marketing 3 credits 
• Thesis Process: 15 credits
• RSM 504 Thesis I 3 credits
• RSM505 Thesis II 12 credits
• Total credits: 36