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As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.
Our programme encompasses all aspects of marketing and digital marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix.
You will be challenged to think critically and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.
On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on digital marketing, both as business strategy and a function.
You will gain an understanding of the many different strands of digital marketing – user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. Whatever your goals, by the end of the programme, you’ll be a master of digital marketing – someone who knows how to reach and influence people through multiple digital platforms.
There’s a broad spectrum of electives on offer in the third and fourth years. Choose from topics which are highly valued by future employers such as Data Science, Advanced Computer Applications in Business, Coding and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.
You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing and digital marketing works in practice. Guest speakers are invited to meet our BA Digital Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and digital communication companies, you’ll be ideally positioned to capitalise on internship opportunities.
On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the world’s largest professional body of management accountants, entering into their Operational Level.
Students can also gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme. CIM is the leading professional body for marketers worldwide. Find more details here.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.
Our programme encompasses all aspects of marketing and digital marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix.
You will be challenged to think critically and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.
On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on digital marketing, both as business strategy and a function.
You will gain an understanding of the many different strands of digital marketing – user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. Whatever your goals, by the end of the programme, you’ll be a master of digital marketing – someone who knows how to reach and influence people through multiple digital platforms.
There’s a broad spectrum of electives on offer in the third and fourth years. Choose from topics which are highly valued by future employers such as Data Science, Advanced Computer Applications in Business, Coding and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.
You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing and digital marketing works in practice. Guest speakers are invited to meet our BA Digital Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and digital communication companies, you’ll be ideally positioned to capitalise on internship opportunities.
On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the world’s largest professional body of management accountants, entering into their Operational Level.
Students can also gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme. CIM is the leading professional body for marketers worldwide. Find more details here.
Admission Requirements
5.5+
72+
51+
24+
96+
Below is information on our entry requirements for both 4 years and 4 years with foundation programmes. 4 YEARS A Levels: 96 UCAS points US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale) International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM Other international equivalent qualifications are accepted – please email [email protected] for further details. 4 YEARS including summer semester(s) (Extended Degree) (Full-time) GCSEs: 5 at grade C or above / grade 4-9 (or equivalent) English Requirements IELTS (Academic): 5.5 (5.5 in Reading, Listening, Speaking & Writing) TOEFL iBT (Home Edition not accepted): 72 (17 Listening, 18 in Reading, 17 Writing, 20 Speaking) ELLT Oxford International: B2 / 5 in each of the four components Pearson Test of English: 51 (51 in each component) Cambridge First/Advanced/Proficiency: 162 overall (no less than 162 in each component) International Baccalaureate: (Diploma candidates only) Higher Level / Standard Level (English Language B (5 IB points))
4 Years
Jan
May
Tuition fees
Domestic
9,250 GBP
International
15,645 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing
Richmond American University London, London,, United Kingdom
48 monthsProgramme duration
15,645 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.
Our programme encompasses all aspects of marketing and digital marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix.
You will be challenged to think critically and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.
On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on digital marketing, both as business strategy and a function.
You will gain an understanding of the many different strands of digital marketing – user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. Whatever your goals, by the end of the programme, you’ll be a master of digital marketing – someone who knows how to reach and influence people through multiple digital platforms.
There’s a broad spectrum of electives on offer in the third and fourth years. Choose from topics which are highly valued by future employers such as Data Science, Advanced Computer Applications in Business, Coding and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.
You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing and digital marketing works in practice. Guest speakers are invited to meet our BA Digital Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and digital communication companies, you’ll be ideally positioned to capitalise on internship opportunities.
On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the world’s largest professional body of management accountants, entering into their Operational Level.
Students can also gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme. CIM is the leading professional body for marketers worldwide. Find more details here.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.
Our programme encompasses all aspects of marketing and digital marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix.
You will be challenged to think critically and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.
On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on digital marketing, both as business strategy and a function.
You will gain an understanding of the many different strands of digital marketing – user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. Whatever your goals, by the end of the programme, you’ll be a master of digital marketing – someone who knows how to reach and influence people through multiple digital platforms.
There’s a broad spectrum of electives on offer in the third and fourth years. Choose from topics which are highly valued by future employers such as Data Science, Advanced Computer Applications in Business, Coding and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.
You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing and digital marketing works in practice. Guest speakers are invited to meet our BA Digital Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and digital communication companies, you’ll be ideally positioned to capitalise on internship opportunities.
On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the world’s largest professional body of management accountants, entering into their Operational Level.
Students can also gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme. CIM is the leading professional body for marketers worldwide. Find more details here.
Admission Requirements
4 YEARS
A Levels: 96 UCAS points US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale) International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM Other international equivalent qualifications are accepted – please email [email protected] for further details.
4 YEARS including summer semester(s) (Extended Degree) (Full-time)
GCSEs: 5 at grade C or above / grade 4-9 (or equivalent)
English Requirements
IELTS (Academic): 5.5 (5.5 in Reading, Listening, Speaking & Writing) TOEFL iBT (Home Edition not accepted): 72 (17 Listening, 18 in Reading, 17 Writing, 20 Speaking) ELLT Oxford International: B2 / 5 in each of the four components Pearson Test of English: 51 (51 in each component) Cambridge First/Advanced/Proficiency: 162 overall (no less than 162 in each component) International Baccalaureate: (Diploma candidates only) Higher Level / Standard Level (English Language B (5 IB points))
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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