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For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.
Admission Requirements
24+
96+
51+
72+
5.5+
Below is information on our entry requirements for both 4 years and 4 years with foundation programmes. 4 YEARS A Levels: 96 UCAS points US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale) International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM Other international equivalent qualifications are accepted – please email [email protected] for further details. 4 YEARS including summer semester(s) (Extended Degree) (Full-time) GCSEs: 5 at grade C or above / grade 4-9 (or equivalent) English Requirements IELTS (Academic): 5.5 (5.5 in Reading, Listening, Speaking & Writing) TOEFL iBT (Home Edition not accepted): 72 (17 Listening, 18 in Reading, 17 Writing, 20 Speaking) ELLT Oxford International: B2 / 5 in each of the four components Pearson Test of English: 51 (51 in each component) Cambridge First/Advanced/Proficiency: 162 overall (no less than 162 in each component) International Baccalaureate: (Diploma candidates only) Higher Level / Standard Level (English Language B (5 IB points))
4 Years
Jan
Sep
Domestic
9,250 GBP
International
15,645 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Advertising and Public Relations
Richmond American University London, London,, United Kingdom
48 monthsProgramme duration
15,645 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.
Admission Requirements
4 YEARS
A Levels: 96 UCAS points US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale) International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM Other international equivalent qualifications are accepted – please email [email protected] for further details.
4 YEARS including summer semester(s) (Extended Degree) (Full-time)
GCSEs: 5 at grade C or above / grade 4-9 (or equivalent)
English Requirements
IELTS (Academic): 5.5 (5.5 in Reading, Listening, Speaking & Writing) TOEFL iBT (Home Edition not accepted): 72 (17 Listening, 18 in Reading, 17 Writing, 20 Speaking) ELLT Oxford International: B2 / 5 in each of the four components Pearson Test of English: 51 (51 in each component) Cambridge First/Advanced/Proficiency: 162 overall (no less than 162 in each component) International Baccalaureate: (Diploma candidates only) Higher Level / Standard Level (English Language B (5 IB points))
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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