Fashion Management and Marketing

As with all of our undergraduate programmes at Richmond, you will commence this programme with our broad-based liberal arts approach as you take courses in Tools for Change and Visual Thinking, along with foundations of business to give you a thorough grounding in a range of subjects.

In the second year, you will move on to more targeted topics for business management including managerial accounting, marketing, entrepreneurship and microeconomics.

From corporate finance to celebrity and fan culture, your third year will be equally diverse, taking in topics such as the psychology of fashion and luxury goods, research methods and principles of marketing.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with the necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

Your final year will focus on topics such as sustainable strategic management, digital marketing and social media, which will prove invaluable in the workplace and enhance your employability.

Potential electives in the final year include luxury brand management, and lean start-up, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This programme ensures students have an innovative and visionary approach as marketers.  The academics’ teaching methods support our mission to develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team-work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.

On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the world’s largest professional body of management accountants, entering into their Operational Level.

Students can also gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme.  CIM is the leading professional body for marketers worldwide.   Find more details here.