Master of Science in Marketing Postgraduate Programme By The University of Hong Kong - HKU Business School |TopUniversities
Programme Duration

24 monthsProgramme duration

Tuitionfee

51,026 USDTuition Fee/year

Application Deadline

28 Sep, 2026Application Deadline

Starting Month

AugStarting Month

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond. The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond. The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.

Admission Requirements

6+
80+
1. A recognized Bachelor's degree or equivalent;

2. Statements from two referees; and

3. A TOEFL/IELTS* score if you are not from an English teaching university.

*A minimum score of 80 in the internet-based TOEFL for tests taken before 21 January 2026, or a minimum score of 4.5 for tests taken on or after 21 January 2026, or a minimum overall band of 6 with no subtest lower than 5.5 in IELTS is required.

28 Sep 2026
2 Years
Aug

  • Candidates are required to submit references or letter(s) of recommendation for acceptance

Tuition fees

Domestic
51,026 USD
International
51,026 USD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Postgrad Programmes 43743