Design

Description of the Educational Program

Educational Program: 6B02104 Design
Degree Awarded: Bachelor
Field of Education: 6B02 Arts and Humanities
Group of Educational Programs: B031 Fashion Design
Developer: Eurasian Technological University
Duration of Study: 5 years
Credits: 300
Languages of Instruction: Kazakh, Russian, English
Training Format: Online
NQF/SQF Level: 6

General Overview

The Bachelor’s educational program 6B02104 Design is aimed at training highly qualified specialists in the field of design with a strong artistic, technological, analytical, and cultural foundation. The program integrates graphic design, fashion design, interior and spatial design, art criticism, branding, and product design, ensuring a multidisciplinary approach aligned with modern creative industries and labor market requirements.

The program is developed in accordance with the professional standards “Art Critic” and “Clothing Designer” (approved in 2024) and complies with the requirements of the Ministry of Science and Higher Education of the Republic of Kazakhstan. It is focused on developing creative thinking, professional responsibility, social engagement, and the ability to work in a multicultural and multilingual environment.

Purpose of the Program

The purpose of the educational program is to train competent, innovative, and socially responsible designers who possess professional skills in design theory and practice, creative and project-based activities, and modern technologies. Graduates are prepared to work effectively in creative industries, cultural institutions, design studios, production enterprises, advertising agencies, museums, and fashion houses, as well as to continue their education at the postgraduate level.

Program Objectives

The program aims to:

• Develop students’ artistic vision, creative thinking, and design culture
• Form professional competencies in design, fashion, branding, advertising, and visual communication
• Provide strong knowledge of art history, design history, cultural studies, and contemporary artistic processes
• Train students to apply modern materials, digital technologies, and innovative tools in design practice
• Foster understanding of sustainability, inclusivity, ethics, copyright, and social responsibility in design
• Equip graduates with entrepreneurial, marketing, and project management skills

Learning Outcomes

Upon successful completion of the program, graduates are able to:

• Create artistic and design concepts using principles of composition, color theory, and visual harmony
• Develop design assignments, sketches, layouts, prototypes, and finished products in various design fields
• Analyze historical and contemporary styles, cultural contexts, and global design trends
• Apply modern information and communication technologies, including AI, VR/AR, and digital modeling tools
• Design branding systems, advertising materials, corporate identity, and visual communications
• Work with modern and traditional materials, production technologies, and sustainable practices
• Conduct research, critically analyze works of art and design, and apply art criticism methods
• Prepare professional documentation, presentations, and portfolios
• Manage creative projects, work in inclusive teams, and interact with clients and stakeholders

Structure and Content of the Program

The curriculum is structured into general education disciplines, basic disciplines, and profile disciplines, combining theory, practice, and project-based learning.

General Education Disciplines form a broad worldview and include economics and financial literacy, ecology and life safety, law and anti-corruption culture, scientific research methods, and social aspects of sustainable development.

Basic Disciplines focus on developing artistic and professional foundations, including drawing, painting, academic graphics, color science, design basics, modeling, materials science, art history, design history, typography, illustration, decorative and applied arts, fashion history, and culture and art in design.

Profile Disciplines provide advanced professional training in areas such as fashion and outerwear design, industrial and product design, branding and marketing, advertising, artistic and spatial design, art object design, modern design trends, contemporary art processes, business planning and financial modeling, prototyping, working design, VR/AR in art, and complete product design.

Elective disciplines allow students to build individual educational trajectories and deepen specialization according to their interests.

Teaching and Learning Methods

The program uses modern educational approaches, including:

• Project-based and practice-oriented learning
• Studio work and creative workshops
• Case studies and real-world design tasks
• Digital technologies and online learning platforms
• Research projects and portfolio development

Professional Opportunities

Graduates of the program can work as:

• Graphic, fashion, interior, industrial, and product designers
• Clothing and outerwear designers
• Brand designers and visual communication specialists
• Art critics, curators, and researchers
• Illustrators and typographers
• Advertising and marketing designers
• Creative project managers
• Specialists in cultural institutions, museums, and exhibition centers

Conclusion

The educational program 6B02104 Design offers a comprehensive, interdisciplinary, and practice-oriented education that meets modern international standards in design and art education. It prepares graduates who are capable of creative innovation, professional growth, ethical decision-making, and meaningful contribution to the cultural and creative development of society.