Digital Content Creation

Staffordshire’s brand-new digital content creation course teaches the most common and invaluable skills that modern employees need to survive and thrive in the content industry. Digital content creation covers everything from creative skills to communications and video production. More importantly, these practical and theoretical skills are utilised in nearly every modern business, meaning that whatever and wherever students’ future passions lie, they will be equipped to contribute as a valuable employee. This course teaches a broad range of skills with a focus on three key areas of specialism: writing; media production; media strategy. Students will be taught to become all-rounders in the office and studio environment, with modules covering subjects including copywriting, PPC and Google advertising, social media content production and planning and design skills. Students will use the most up-to-date Adobe creative software, Google-based applications, and social media interfaces, and learn intricate and practical skills that modern businesses crave.