This article is sponsored by SMP Business.
In the last five years, no sector of higher education has experienced more growth than the area of specialized master’s programs (SMPs), particularly those in business disciplines. The reasons for growth in both student interest and the number of specialized master’s in business programs offered vary, but students considering pursuit of a specialized business degree may benefit from an appreciation for how the differences in program types can impact the admission process.
There is a lot to learn. The good news is that there is a wealth of information and program options to explore. The bad news is that specialized master’s in business programs are not universally well understood. What follows are some considerations that may contribute to a successful strategy of deciding where and how to apply to SMPs.
1. Be prepared to answer “Why?”
The admission process for specialized master’s in business degrees frequently starts with the question: “Why are you applying to this program?” While undergraduate and some graduate programs can be viewed as ways to simply broaden one’s knowledge, specialized degrees tend to do just what they claim: specialize. These programs are, in most cases, a means to a fairly specific end.
So, while the general admission process concept of matching student and institution interests still applies, the nature of specialized business degrees begs considerably more focus on the question of “why”. Admission offices are going to want to understand why a student is applying for the degree, and in no small part, to be responsible in determining whether the program offered fits the intent of the student.



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