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Digital Transformation: Why The World Needs More Graduates With Analytics Skills

By Stephanie L

Updated October 7, 2021 Updated October 7, 2021

Sponsored by National University of Singapore – Business Analytics Center 

Rapid advances in technology such as novel artificial intelligence techniques and changes in human behaviours such as performing almost every single task online are redefining businesses. As such, it is no longer advantageous but necessary to incorporate data-driven analytics into business in order for them to be in the digital transformation race that is happening across industries around the world.  

The coronavirus pandemic accelerated that need.  

It is expected that by 2022, over 130 million new analytics roles including data scientists, data engineers, business analytics consultants, and business intelligence developers will be created, according to the World Economic Forum (WEF)

TopUniversities spoke with the number one ranked university in Asia, the National University of Singapore’s Business Analytics Centre (NUS BAC) to find out what this means for the changing business landscape and why the demand for highly trained analytics practitioners, data savvy business leaders and consultants who can lead the charge is increasing.  

Analytics-skilled experts are no longer a perk – but a necessity  

At the turn of the 21st century, companies which embraced data-driven analytics were seen to be ahead of the game. Today, companies have become increasingly dependent on data-driven analytics tools and data-led insights to help make informed decisions, solve business problems and most importantly – stay relevant in an increasingly evolving and competitive market. 

The coronavirus pandemic is driving demand for analytics-skilled experts  

Over the last year, the world has witnessed the sudden and catastrophic impact of the coronavirus pandemic – especially on the economy. From SMEs to corporate giants, no business has been immune to the hardships of the pandemic.  

To survive this topsy-turvy transformative era, companies have become even more reliant on analytics practitioners, data savvy business leaders and consultants who know how to respond and lead the changes when it comes to solving data-driven business challenges, offering innovative data-led solutions and ultimately appreciating the impact of the current situation.   

Demand for analytics-skilled experts is still on the rise 

Demand for analytics-skilled experts has been rising since the early 2000s and is showing no sign of slowing down, even more so now during the pandemic. Businesses are looking to hire professional with a deep knowledge of handling data in hope to identify gaps and improve works as they navigate their way through unexpected market changes and circumstances. 

University business analytics (BA) degrees are helping to bridge the gap  

Calls for higher education to be more in sync with industry trends has also seen a rise in more degree programs delivering high quality BA education that connects knowledge and skills with industry-related in order to train graduates who are confident, skilled, work-ready and highly employable. 

The multidisciplinary Master of Science in Business Analytics (MSBA) program at the National University of Singapore’s School of Computing and Business School combines the rigor of analytics theory and techniques and practice of applying such theory to real-life business challenges.  

A top 15 program in the QS Business Master’s Rankings: Business Analytics, the NUS MSBA is taught by award-winning academics and aims to develop aspiring students into business professionals who harness an in-depth understanding of the critical elements of data analytics, the role analytics play in business and how they can improve a business’ overall operations and strategies.  

What’s more, the NUS MSBA program boasts strong professional partnerships with over 100 partner companies and organizations on a national and international scale. These partner companies include prestigious multinational corporations (MNCs), e.g., IBM, SAP, Morgan Stanley, Johnson & Johnson, and growing startup unicorns, e.g., GRAB, Ant Group, Shopee. This long-term collaboration ensures the NUS MSBA curriculum remains industry-relevant, providing students with a variety of internship opportunities for their Capstone Projects, as well as helps boost career opportunities for graduates.  

Despite the coronavirus pandemic, this year’s cohort have had a successful year. 100% of the NUS MSBA students got an industry internship, with many receiving offers to return to the companies that they interned with. 

This article was originally published in October 2021 .

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Written by

As the Head of Sponsored Content for and (until September 2021), Stephanie created and published a wide range of articles for universities and business schools across the world. She attended the University of Portsmouth where she earned a BA in English Language and an MA in Communication and Applied Linguistics.

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