Graduate Certificate in Sports Analytics and Management

Take four courses in this 12-credit program to gain expert-level knowledge in emergent technology as it relates to data-driven decision making, strategic management, sports analytics, social engagement, and evaluation.

Examples of technology and analytics in sports management are everywhere. Virtual reality. Interactive spectatorship. Mobile technology. Fantasy sports. E-sports gaming. Social media. Performance data analytics. To succeed, you need to drive these initiatives to maximize profits.

The online Graduate Certificate in Sports Analytics & Management positions you to claim your place in a $500 billion sports landscape.1 It quickly builds your strengths in emergent technologies and data analysis skills — the ones you need right now to take charge of this fast-paced industry.

In this certificate program, you’ll learn skills that allow you to:

• Examine the impact of social networking and messaging on the sports industry
• Assess emerging trends in sports and the effects of ever-changing technologies on sports and society
• Make strategic and ethical decisions that improve relationships with sports agencies, clients, and the community
• Build leadership and communication skills that can be used to establish intercultural and agency/client/stakeholder relationships
• Examine and demonstrate the appropriate use of data evaluation and analysis tools
• Comprehend and create strategies for improving the outreach of sports organizations
• Develop needs assessments and business plans that engage target audiences and increase brand awareness