MSc Strategic Digital Marketing

The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given the nature of today’s constantly evolving marketing landscape, this course is ideal for both career changers and professional marketers looking to transition into more senior level roles. The course will provide you with in-demand knowledge of data-driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, brand building, leadership, and digital creativity. Designed to unlock diverse marketing career opportunities across a variety of sectors, this master’s in strategic digital marketing will develop your ability to create structured, strategic marketing plans with digital tactics and tools for any organisation or business - a highly sought after skill in today’s job market. You’ll also have the opportunity to analyse current areas of marketing practice using live client case studies taken from real-world practice. That means the course will provide you with the practical skills you need to respond to future changes in marketing technology and consumer experience, and to adapt your marketing knowledge to any environment.  This focus on practice-based learning is what makes this master’s programme stand out. The course also integrates a range of cutting-edge digital tools and software, meaning you’ll develop the ability to critically evaluate the application of marketing strategies and tactics in context, and graduate with an in-depth understanding of how to shape high-level marketing activities and manage creative global marketing plans successfully