MSc in Brand Strategy and Product Management 24 months Postgraduate Programme By Audencia Business School |TopUniversities

Programme overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.

From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.

As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.

The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.

Programme overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.

From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.

As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.

The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.

Admission Requirements

6+
84+

Eligibility requirements for the 2-year MSc programs:

Proficiency in English as demonstrated by one of the following:

  • TOEFL iBT 84, TOEIC 655, IELTS 6.0 or Duolingo 100
  • English-taught undergraduate program
  • Native speaker

3-year or 4-year undergraduate degree in any field

2 Years
Sep

Tuition fees

Domestic
29,800 EUR
International
29,800 EUR

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Postgrad Programmes 815

About QS TopUniversities.com

TopUniversities.com is QS's trusted student decision platform, built on QS's globally recognised higher education expertise. It brings together the QS World University Rankings, the QS World University Rankings by Subject, trusted university insights and data, information provided by universities, career insights, scholarships, QS Events and QS Apply to help prospective students make higher education decisions with confidence.

QS Career Match is a part of QS TopUniversities.com, helping students connect their career ambitions with the subjects and universities that can help them get there.