MSc in Data Science & AI for Marketing 24 months Postgraduate Programme By Audencia Business School |TopUniversities
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MSc in Data Science & AI for Marketing MSc in Data Science & AI for Marketing

Location

Atlantic Campus (Nantes), Nantes, France
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Programme Duration

24 monthsProgramme duration

Tuitionfee

29,803 EURTuition Fee/year

Starting Month

SepStarting Month

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University CTA

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

A professional approach that is highly sought after by employers! The MSc in Data Science in Marketing is based on a teaching approach that balances theoretical knowledge and practical skills.

The courses are structured around three dimensions:

  • Methodologies: machine learning, deep learning, psychometrics, etc.
  • Practical skills: programming in R and Python, use of XLstat, SPSS, etc.
  • Applications: recommendation systems, development of appetence models, automated customer segmentation, etc.
Throughout the course, you will attend a wide range of talks given by experts, learn more about the concepts involved in real-life case studies using databases supplied by the School's partners, and take part in data mining hackathons.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

A professional approach that is highly sought after by employers! The MSc in Data Science in Marketing is based on a teaching approach that balances theoretical knowledge and practical skills.

The courses are structured around three dimensions:

  • Methodologies: machine learning, deep learning, psychometrics, etc.
  • Practical skills: programming in R and Python, use of XLstat, SPSS, etc.
  • Applications: recommendation systems, development of appetence models, automated customer segmentation, etc.
Throughout the course, you will attend a wide range of talks given by experts, learn more about the concepts involved in real-life case studies using databases supplied by the School's partners, and take part in data mining hackathons.

Admission Requirements

6+
84+

Eligibility requirements for the 2-year MSc programs:

Proficiency in English as demonstrated by one of the following:

  • TOEFL iBT 84, TOEIC 655, IELTS 6.0 or Duolingo 100
  • English-taught undergraduate program
  • Native speaker

3-year or 4-year undergraduate degree in any field

2 Years
Sep

Tuition fees

Domestic
29,800 EUR
International
29,803 EUR

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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