Bachelor of Business Administration

Program Outcomes

• Draw on a sound understanding of concepts, principles, and theories of the core areas like Marketing, Finance, Human Resources, Operations, Business Analytics and Strategy in a global context.
• Exhibit knowledge and awareness of general issues related to society, politics, legal and business environment, and have a wider perspective of the world.
• Ability to formulate a problem, synthesize information, analyze, and interpret data to solve business problems.
• Demonstrate inquisitiveness and critical thinking ability to solve business problems.
• Integrate socio-ethical responsibility, life, and professional skills in organizations.
• Employ creativity for the benefit of organization and society at large.
• Develop effective verbal and/or written communication skills.

BBA (Hons) Course Syllabus

The BBA (Hons) course syllabus at BMU entails an immersive approach to subjects like accounts, economics, management, behaviour, and business laws. We aim to teach students the nuances of the interplay between various factors in the business sphere and teach them to analyse the impact of the economy, laws, and technology on business.

In the latter half of the programme, BBA (Hons) subjects are extremely varied. Writing skills, negotiation and dispute resolution, human resource management, business laws, marketing management, social media, and digital marketing are all imbibed in the students through theoretical study and practical application.