Master IB - Marketing Management 24 months Postgraduate Programme By CBS International Business School |TopUniversities
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Master IB - Marketing Management

Location

Cologne Business School, Cologne, Germany
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Programme Duration

24 monthsProgramme duration

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Programme overview

Main Subject

Business and Management Studies

Degree

MA

Study Level

Masters

Marketing is constantly changing. Though digitization makes it easy to measure advertising effectiveness, the fragmentation of communication channels and the bombardment of advertisements in an “always-on” society makes it increasingly challenging to place advertising messages effectively. On a global level, flexibility is required in terms of strategic marketing decisions, creating a demand for a new type of manager who will help shape change. Students will be equipped with the skills to analyse markets, target groups and competitors while building brand awareness and designing products with maximum sales appeal.

Programme overview

Main Subject

Business and Management Studies

Degree

MA

Study Level

Masters

Marketing is constantly changing. Though digitization makes it easy to measure advertising effectiveness, the fragmentation of communication channels and the bombardment of advertisements in an “always-on” society makes it increasingly challenging to place advertising messages effectively. On a global level, flexibility is required in terms of strategic marketing decisions, creating a demand for a new type of manager who will help shape change. Students will be equipped with the skills to analyse markets, target groups and competitors while building brand awareness and designing products with maximum sales appeal.

Admission Requirements

92+
6+

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