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Marketing is constantly changing. Though digitization makes
it easy to measure advertising effectiveness, the fragmentation of
communication channels and the bombardment of advertisements in an “always-on”
society makes it increasingly challenging to place advertising messages effectively.
On a global level, flexibility is required in terms of strategic marketing
decisions, creating a demand for a new type of manager who will help shape
change. Students will be equipped with the skills to analyse markets, target
groups and competitors while building brand awareness and designing products
with maximum sales appeal.
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Marketing is constantly changing. Though digitization makes
it easy to measure advertising effectiveness, the fragmentation of
communication channels and the bombardment of advertisements in an “always-on”
society makes it increasingly challenging to place advertising messages effectively.
On a global level, flexibility is required in terms of strategic marketing
decisions, creating a demand for a new type of manager who will help shape
change. Students will be equipped with the skills to analyse markets, target
groups and competitors while building brand awareness and designing products
with maximum sales appeal.
Admission Requirements
92+
6+
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master IB - Marketing Management
Cologne Business School, Cologne, Germany
24 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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