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Digital change does not only confront companies with the
challenge to technically restructure processes and business procedures, but
also to actively involve their employees during the entire change process. Managers
must acquire special skills that go beyond the technical and methodological
knowledge of business management. In the specialization “Digital Management” in
the Bachelor programme “International Business”, students will acquire
important specialist knowledge and skills in order to increase the efficiency
and competitiveness of companies through digital strategies and to develop new
digital business models. Students will gain a basic understanding of digital
technologies and their resource-conserving use in companies as well as learning
methods and techniques of innovation and change management. The specialization
“Digital Management” enables graduates to design digital transformation
processes in international companies in business management.
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Digital change does not only confront companies with the
challenge to technically restructure processes and business procedures, but
also to actively involve their employees during the entire change process. Managers
must acquire special skills that go beyond the technical and methodological
knowledge of business management. In the specialization “Digital Management” in
the Bachelor programme “International Business”, students will acquire
important specialist knowledge and skills in order to increase the efficiency
and competitiveness of companies through digital strategies and to develop new
digital business models. Students will gain a basic understanding of digital
technologies and their resource-conserving use in companies as well as learning
methods and techniques of innovation and change management. The specialization
“Digital Management” enables graduates to design digital transformation
processes in international companies in business management.
Admission Requirements
83+
6+
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor IB – Digital Management
Cologne Business School, Cologne, Germany
36 monthsProgramme duration
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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