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The MSc Marketing program aims to train future marketing leaders who are capable of combining theory and practice, tradition and technology, intuition and analysis, localization concepts and global perspectives. The students will not only learn to be creative, but also marketers who use data. The marketing program aims to train future marketing leaders who are capable of combining theory and practice, tradition and technology, intuition and analysis, localization concepts and global perspectives. The biggest feature of the project is the introduction of AI professional direction. As Asia's leading AI marketing master's program, the program has 5 "data" related courses in 7 compulsory courses-marketing research in the digital age, big data marketing strategy, marketing communication in the digital age, digital and social Media marketing, customer relationship management; and the optional courses are in addition to the classic marketing courses, and achieve marketing effects from artificial intelligence, Internet of Things and retail technology, data mining and analysis.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc Marketing program aims to train future marketing leaders who are capable of combining theory and practice, tradition and technology, intuition and analysis, localization concepts and global perspectives. The students will not only learn to be creative, but also marketers who use data. The marketing program aims to train future marketing leaders who are capable of combining theory and practice, tradition and technology, intuition and analysis, localization concepts and global perspectives. The biggest feature of the project is the introduction of AI professional direction. As Asia's leading AI marketing master's program, the program has 5 "data" related courses in 7 compulsory courses-marketing research in the digital age, big data marketing strategy, marketing communication in the digital age, digital and social Media marketing, customer relationship management; and the optional courses are in addition to the classic marketing courses, and achieve marketing effects from artificial intelligence, Internet of Things and retail technology, data mining and analysis.
Admission Requirements
79+
3+
6.5+
2 Years
Sep
Tuition fees
Domestic
30,527 USD
International
30,527 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc in Marketing
The Chinese University of Hong Kong, Shenzhen, Shenzhen, China (Mainland)
24 monthsProgramme duration
30,527 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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