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This three-year undergraduate programme prepares students to develop the skills required to succeed in digital marketing, e-commerce, and online business environments. Recognised by the French Ministry of Higher Education, Research and Space, the degree combines academic excellence with a strong professional focus. Students also benefit from studying at a business school holding AACSB, AMBA, and EFMD Accreditation Bachelor.
Accessible after secondary school, the Bachelor provides a comprehensive understanding of digital marketing and e-commerce while integrating an international dimension throughout the curriculum. While the first two years are delivered in French, the third year is taught entirely in English and is open to students who have successfully completed two years of undergraduate business studies.
Through a project-based and participative learning approach, students develop technical expertise, digital culture, and practical skills aligned with the needs of today's organisations.
The programme aims to train versatile professionals capable of supporting digital transformation across SMEs, agencies, and large companies. Students learn how to design and implement digital marketing strategies, manage online communities across social media platforms, and use e-commerce tools to attract, convert, and retain customers.
Throughout the programme, participants gain substantial professional experience through internships or work-study placements and have the opportunity to specialise in either Digital Marketing or E-Commerce. They also prepare for several industry-recognised certifications, including Google, HubSpot, Google Analytics, TOSA, TOEIC, and Voltaire certifications.
International exposure is a key component of the student experience, with at least two international opportunities, including a Digital Study Tour and a semester in Lisbon. The third year is taught entirely in English and is open to students who have completed two years of undergraduate business studies.
Upon graduation, students may enter the workforce directly or continue their studies through a Master in Management (Programme Grande École), a university Master's degree, or an international Master's programme.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
This three-year undergraduate programme prepares students to develop the skills required to succeed in digital marketing, e-commerce, and online business environments. Recognised by the French Ministry of Higher Education, Research and Space, the degree combines academic excellence with a strong professional focus. Students also benefit from studying at a business school holding AACSB, AMBA, and EFMD Accreditation Bachelor.
Accessible after secondary school, the Bachelor provides a comprehensive understanding of digital marketing and e-commerce while integrating an international dimension throughout the curriculum. While the first two years are delivered in French, the third year is taught entirely in English and is open to students who have successfully completed two years of undergraduate business studies.
Through a project-based and participative learning approach, students develop technical expertise, digital culture, and practical skills aligned with the needs of today's organisations.
The programme aims to train versatile professionals capable of supporting digital transformation across SMEs, agencies, and large companies. Students learn how to design and implement digital marketing strategies, manage online communities across social media platforms, and use e-commerce tools to attract, convert, and retain customers.
Throughout the programme, participants gain substantial professional experience through internships or work-study placements and have the opportunity to specialise in either Digital Marketing or E-Commerce. They also prepare for several industry-recognised certifications, including Google, HubSpot, Google Analytics, TOSA, TOEIC, and Voltaire certifications.
International exposure is a key component of the student experience, with at least two international opportunities, including a Digital Study Tour and a semester in Lisbon. The third year is taught entirely in English and is open to students who have completed two years of undergraduate business studies.
Upon graduation, students may enter the workforce directly or continue their studies through a Master in Management (Programme Grande École), a university Master's degree, or an international Master's programme.
Admission Requirements
Join the Bachelor in Digital Marketing & E-Commerce Management
Students may enter the programme at different stages depending on their previous studies and language qualifications.
First-Year Entry
Applicants wishing to start the programme from Year 1 must hold a qualification equivalent to the French Baccalaureate. Since the first two years are taught in French, international candidates are required to demonstrate French proficiency through a DELF B2 certificate or an equivalent qualification.
Direct Entry into Year 2
Candidates who have successfully completed one year of higher education may apply for admission to the second year. Applicants must also provide evidence of the language skills required to follow the programme, either through a TOEFL iBT score of 80 or an equivalent French language certification.
Direct Entry into Year 3
The third year is delivered entirely in English and is open to students who have completed two years of higher education. Applicants must demonstrate English proficiency through a TOEFL iBT score of 80 or another recognised equivalent qualification.
Selection Procedure
Applications are submitted online via Clermont School of Business's admissions portal.
Following the review of their application, candidates may be invited to either attend a live online interview or complete a recorded video interview. This stage enables the School to assess academic achievements, motivation, and language abilities before making an admission decision.
Tuition fees
Domestic
8,500
International
8,500
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor in Digital Marketing and E-Commerce Management
Clermont School of Business - Trudaine XL Campus, Clermont-Ferrand, France
8,500 Tuition Fee/year
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
This three-year undergraduate programme prepares students to develop the skills required to succeed in digital marketing, e-commerce, and online business environments. Recognised by the French Ministry of Higher Education, Research and Space, the degree combines academic excellence with a strong professional focus. Students also benefit from studying at a business school holding AACSB, AMBA, and EFMD Accreditation Bachelor.
Accessible after secondary school, the Bachelor provides a comprehensive understanding of digital marketing and e-commerce while integrating an international dimension throughout the curriculum. While the first two years are delivered in French, the third year is taught entirely in English and is open to students who have successfully completed two years of undergraduate business studies.
Through a project-based and participative learning approach, students develop technical expertise, digital culture, and practical skills aligned with the needs of today's organisations.
The programme aims to train versatile professionals capable of supporting digital transformation across SMEs, agencies, and large companies. Students learn how to design and implement digital marketing strategies, manage online communities across social media platforms, and use e-commerce tools to attract, convert, and retain customers.
Throughout the programme, participants gain substantial professional experience through internships or work-study placements and have the opportunity to specialise in either Digital Marketing or E-Commerce. They also prepare for several industry-recognised certifications, including Google, HubSpot, Google Analytics, TOSA, TOEIC, and Voltaire certifications.
International exposure is a key component of the student experience, with at least two international opportunities, including a Digital Study Tour and a semester in Lisbon. The third year is taught entirely in English and is open to students who have completed two years of undergraduate business studies.
Upon graduation, students may enter the workforce directly or continue their studies through a Master in Management (Programme Grande École), a university Master's degree, or an international Master's programme.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
This three-year undergraduate programme prepares students to develop the skills required to succeed in digital marketing, e-commerce, and online business environments. Recognised by the French Ministry of Higher Education, Research and Space, the degree combines academic excellence with a strong professional focus. Students also benefit from studying at a business school holding AACSB, AMBA, and EFMD Accreditation Bachelor.
Accessible after secondary school, the Bachelor provides a comprehensive understanding of digital marketing and e-commerce while integrating an international dimension throughout the curriculum. While the first two years are delivered in French, the third year is taught entirely in English and is open to students who have successfully completed two years of undergraduate business studies.
Through a project-based and participative learning approach, students develop technical expertise, digital culture, and practical skills aligned with the needs of today's organisations.
The programme aims to train versatile professionals capable of supporting digital transformation across SMEs, agencies, and large companies. Students learn how to design and implement digital marketing strategies, manage online communities across social media platforms, and use e-commerce tools to attract, convert, and retain customers.
Throughout the programme, participants gain substantial professional experience through internships or work-study placements and have the opportunity to specialise in either Digital Marketing or E-Commerce. They also prepare for several industry-recognised certifications, including Google, HubSpot, Google Analytics, TOSA, TOEIC, and Voltaire certifications.
International exposure is a key component of the student experience, with at least two international opportunities, including a Digital Study Tour and a semester in Lisbon. The third year is taught entirely in English and is open to students who have completed two years of undergraduate business studies.
Upon graduation, students may enter the workforce directly or continue their studies through a Master in Management (Programme Grande École), a university Master's degree, or an international Master's programme.
Admission Requirements
Join the Bachelor in Digital Marketing & E-Commerce Management
Students may enter the programme at different stages depending on their previous studies and language qualifications.
First-Year Entry
Applicants wishing to start the programme from Year 1 must hold a qualification equivalent to the French Baccalaureate. Since the first two years are taught in French, international candidates are required to demonstrate French proficiency through a DELF B2 certificate or an equivalent qualification.
Direct Entry into Year 2
Candidates who have successfully completed one year of higher education may apply for admission to the second year. Applicants must also provide evidence of the language skills required to follow the programme, either through a TOEFL iBT score of 80 or an equivalent French language certification.
Direct Entry into Year 3
The third year is delivered entirely in English and is open to students who have completed two years of higher education. Applicants must demonstrate English proficiency through a TOEFL iBT score of 80 or another recognised equivalent qualification.
Selection Procedure
Applications are submitted online via Clermont School of Business's admissions portal.
Following the review of their application, candidates may be invited to either attend a live online interview or complete a recorded video interview. This stage enables the School to assess academic achievements, motivation, and language abilities before making an admission decision.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
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