MSc in Public Relations and Strategic Communications
12 monthsProgramme duration
SepStarting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Public Relations and Strategic Communications has been developed in partnership with the public relations industry in Ireland and with the advice and expertise of academics and practitioners across Europe and in the United States. The course is accredited by the Public Relations Institute of Ireland (PRII), which is part of the Global Alliance of PR associations, representing 280,000 practitioners and academics in 126 countries. The MScPR programme is revised annually, with PRII input, to reflect the changing landscape of communications and the emerging use of the latest digital technologies.
The programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on Public Relations theory and practice.
At the end of the academic year, you'll take part in a three-month formal supervised work placement in a leading public relations agency or within a significant in-house communications department. Placements are at the discretion of the employer and, while not guaranteed, every effort is made by the MScPR team and the DCU Intra office to ensure students are offered an internship.
Programme overview
Main Subject
Communication and Media Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Public Relations and Strategic Communications has been developed in partnership with the public relations industry in Ireland and with the advice and expertise of academics and practitioners across Europe and in the United States. The course is accredited by the Public Relations Institute of Ireland (PRII), which is part of the Global Alliance of PR associations, representing 280,000 practitioners and academics in 126 countries. The MScPR programme is revised annually, with PRII input, to reflect the changing landscape of communications and the emerging use of the latest digital technologies.
The programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on Public Relations theory and practice.
At the end of the academic year, you'll take part in a three-month formal supervised work placement in a leading public relations agency or within a significant in-house communications department. Placements are at the discretion of the employer and, while not guaranteed, every effort is made by the MScPR team and the DCU Intra office to ensure students are offered an internship.
Admission Requirements
Scholarships
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