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95% of
graduates employed within 3 months after graduation
Examples of
your future job title: Accountmanager, brand manager, product manager
General
information
This
programme is designed by RSM’s faculty members, who are among the most
productive researchers in the world. They bring the latest theories of customer
behaviour and the latest technologies into the classroom, and update the
portfolio every year to reflect the changing marketing landscape. This
programme delivers knowledge, tools and tactics so you can create value for any
kind of company or organisation.
There are
immense possibilities for specialising within marketing and within the
programme, but first you complete the compulsory core courses that help you to
understand the crucial role of marketing. Then you can choose from a diverse
set of electives that give you the depth of knowledge to become a successful
marketing professional.
It’s
essential for marketing professionals to know how to use digital marketing and
data analytics. Skills like data mining, SEO, and using social media are now
much more important. In this programme, you can even specialise and
differentiate yourself by choosing one of two elective tracks; brand and
product management, or digital marketing and analytics.
Highlights
Study trips
and company visits, study exchanges, and extracurricular activities address the
subject of marketing management from every angle.
Students appreciate the
up-to-date content ‘which makes it even more interesting’ they say. They also
note that courses fit coherently together.
Your fellow
RSM students, your professors, and researchers in the business school come from
all over the world, and bring their international insights into consumer
behaviour; you can learn practical tactics for integrating this knowledge into
solid marketing strategies.
Is it right for me?
This
programme is for recent bachelor graduates with a background in business
administration, economics, marketing or communication, and interested in
marketing research, or those who want to work in brand management, as well as
anyone interested in marketing in a digitalising world.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Blended
Key characteristics
Degree: MSc Marketing Management
Format:
Full-time
Credits: 60
Duration:
12 months
Start:
August
45%
international students in programme
95% of
graduates employed within 3 months after graduation
Examples of
your future job title: Accountmanager, brand manager, product manager
General
information
This
programme is designed by RSM’s faculty members, who are among the most
productive researchers in the world. They bring the latest theories of customer
behaviour and the latest technologies into the classroom, and update the
portfolio every year to reflect the changing marketing landscape. This
programme delivers knowledge, tools and tactics so you can create value for any
kind of company or organisation.
There are
immense possibilities for specialising within marketing and within the
programme, but first you complete the compulsory core courses that help you to
understand the crucial role of marketing. Then you can choose from a diverse
set of electives that give you the depth of knowledge to become a successful
marketing professional.
It’s
essential for marketing professionals to know how to use digital marketing and
data analytics. Skills like data mining, SEO, and using social media are now
much more important. In this programme, you can even specialise and
differentiate yourself by choosing one of two elective tracks; brand and
product management, or digital marketing and analytics.
Highlights
Study trips
and company visits, study exchanges, and extracurricular activities address the
subject of marketing management from every angle.
Students appreciate the
up-to-date content ‘which makes it even more interesting’ they say. They also
note that courses fit coherently together.
Your fellow
RSM students, your professors, and researchers in the business school come from
all over the world, and bring their international insights into consumer
behaviour; you can learn practical tactics for integrating this knowledge into
solid marketing strategies.
Is it right for me?
This
programme is for recent bachelor graduates with a background in business
administration, economics, marketing or communication, and interested in
marketing research, or those who want to work in brand management, as well as
anyone interested in marketing in a digitalising world.
Admission Requirements
95+
180+
600+
7+
7+
15 May 2023
1 Year
Sep
Tuition fees
Domestic
2,530 EUR
International
22,500 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Marketing Management
12 monthsProgram duration
22,500 EURTuition Fee/year
15 May, 2023Application Deadline
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Blended
Key characteristics
General information
This programme is designed by RSM’s faculty members, who are among the most productive researchers in the world. They bring the latest theories of customer behaviour and the latest technologies into the classroom, and update the portfolio every year to reflect the changing marketing landscape. This programme delivers knowledge, tools and tactics so you can create value for any kind of company or organisation.
There are immense possibilities for specialising within marketing and within the programme, but first you complete the compulsory core courses that help you to understand the crucial role of marketing. Then you can choose from a diverse set of electives that give you the depth of knowledge to become a successful marketing professional.
It’s essential for marketing professionals to know how to use digital marketing and data analytics. Skills like data mining, SEO, and using social media are now much more important. In this programme, you can even specialise and differentiate yourself by choosing one of two elective tracks; brand and product management, or digital marketing and analytics.
Highlights
Is it right for me?
This programme is for recent bachelor graduates with a background in business administration, economics, marketing or communication, and interested in marketing research, or those who want to work in brand management, as well as anyone interested in marketing in a digitalising world.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Blended
Key characteristics
General information
This programme is designed by RSM’s faculty members, who are among the most productive researchers in the world. They bring the latest theories of customer behaviour and the latest technologies into the classroom, and update the portfolio every year to reflect the changing marketing landscape. This programme delivers knowledge, tools and tactics so you can create value for any kind of company or organisation.
There are immense possibilities for specialising within marketing and within the programme, but first you complete the compulsory core courses that help you to understand the crucial role of marketing. Then you can choose from a diverse set of electives that give you the depth of knowledge to become a successful marketing professional.
It’s essential for marketing professionals to know how to use digital marketing and data analytics. Skills like data mining, SEO, and using social media are now much more important. In this programme, you can even specialise and differentiate yourself by choosing one of two elective tracks; brand and product management, or digital marketing and analytics.
Highlights
Is it right for me?
This programme is for recent bachelor graduates with a background in business administration, economics, marketing or communication, and interested in marketing research, or those who want to work in brand management, as well as anyone interested in marketing in a digitalising world.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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