Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

This program is designed for experienced professionals who want to enhance their professional profile with a strategic and up-to-date perspective on marketing and sales. Through a practical methodology that fits seamlessly into your work schedule, the program combines the latest marketing and sales trends with the development of leadership skills. It's an opportunity to boost your career, make a real impact on your organization, and expand your network in a diverse and collaborative environment. With the Executive Master in Marketing and Sales, you will gain a strategic and up-to-date vision of the field, learning to make confident decisions based on data, market analysis, and customer insights. You will be trained to design and implement innovative 360º marketing plans, fully aligned with the company's commercial business objectives. You will develop key skills to attract, retain, and create memorable experiences, integrating omnichannel strategies in both digital and physical environments. Furthermore, you will delve into sales leadership, working on how to build effective sales plans, lead high-performing teams, apply Key Account Management (KAM) and Key Account Management (SKAM) methodologies, and activate motivational levers for sales teams to maximize results. All of this is from a practical and results-oriented perspective, designed to boost your professional growth and help you generate tangible value in your organization from the areas of marketing and sales.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

This program is designed for experienced professionals who want to enhance their professional profile with a strategic and up-to-date perspective on marketing and sales. Through a practical methodology that fits seamlessly into your work schedule, the program combines the latest marketing and sales trends with the development of leadership skills. It's an opportunity to boost your career, make a real impact on your organization, and expand your network in a diverse and collaborative environment. With the Executive Master in Marketing and Sales, you will gain a strategic and up-to-date vision of the field, learning to make confident decisions based on data, market analysis, and customer insights. You will be trained to design and implement innovative 360º marketing plans, fully aligned with the company's commercial business objectives. You will develop key skills to attract, retain, and create memorable experiences, integrating omnichannel strategies in both digital and physical environments. Furthermore, you will delve into sales leadership, working on how to build effective sales plans, lead high-performing teams, apply Key Account Management (KAM) and Key Account Management (SKAM) methodologies, and activate motivational levers for sales teams to maximize results. All of this is from a practical and results-oriented perspective, designed to boost your professional growth and help you generate tangible value in your organization from the areas of marketing and sales.

Admission Requirements

Demonstrate a minimum of 3 years of full-time professional experience in your area of expertise

Program Duration

1 Year

Starting Month(s)

Feb

Domestic

Starts from

29,700 EUR

International

Starts from

29,700 EUR

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

Esade Campus Barcelona Pedralbes, Barcelona, Spain

12 monthsProgramme duration

29,700 EURTuition Fee/year

MarketingMain Subject Area

Programme overview

Main Subject

Degree

Study Level

Study Mode

Programme overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Exam Scores

Important Dates

Tuition Fee

Domestic

International

Scholarships

Scholarships

More programmes from the university

Bachelor (4) UG(4)

Bachelor in Global Governance, Economics & Legal Order

Bachelor in Transformational Leadership and Social Impact

Bachelor of Business Administration (BBA)

Bachelor in Law

Master (17) PG(17)

CEMS Esade Master

Double Masters Degree

Executive Master in Digital Business, Innovation & Entrepreneurship

Executive Master in Finance

Executive Master in Management of Healthcare Organizations

Executive Master in Marketing and Sales (taught in English)

Executive Master in Marketing and Sales (taught in Spanish)

Executive Master in Operations and Innovation

Executive Master in Public Administration

MRes in Management Sciences

MSc in Business Analytics

MSc in Digital Business

MSc in Finance

MSc in Innovation and Entrepreneurship

MSc in International Management

MSc in Marketing Management

MSc in Sustainability Management

MBA (2)

Executive MBA

Full Time MBA

PHD (1)

PhD in Management Sciences