Jan, SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
MSC IN INTERNATIONAL MARKETING
PROFESSIONAL SKILLS:
· Gain a deep understanding and command of the latest developments in digital marketing, communication, and marketing strategy.
· Master new forms of marketing linked to digital technologies in a dynamic international business environment
· Learn the fundamentals of Customer eXperience (CX) to design, build and implement high-quality strategies to create unbreakable bonds with global customers.
· Master smart retailing and omnichannel distribution tools in a globalising world
· Provide readily implementable business decisions to hands-on issues and real-life business cases
· Develop skills for change, decision-making, adaptation, and sustainability in a dynamic international business environment
COURSES:
· Innovation and business intelligence
· Strategic brand management
· Marketing and communication in a digital world / Growth hacking and marketing data analytics
· SEO and social media algorithms
· CRM and agile management
· International project management
· Doing business in an international environment
TARGETED JOBS:
· Product manager
· Brand manager
· Digital marketing manager
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
MSC IN INTERNATIONAL MARKETING
PROFESSIONAL SKILLS:
· Gain a deep understanding and command of the latest developments in digital marketing, communication, and marketing strategy.
· Master new forms of marketing linked to digital technologies in a dynamic international business environment
· Learn the fundamentals of Customer eXperience (CX) to design, build and implement high-quality strategies to create unbreakable bonds with global customers.
· Master smart retailing and omnichannel distribution tools in a globalising world
· Provide readily implementable business decisions to hands-on issues and real-life business cases
· Develop skills for change, decision-making, adaptation, and sustainability in a dynamic international business environment
COURSES:
· Innovation and business intelligence
· Strategic brand management
· Marketing and communication in a digital world / Growth hacking and marketing data analytics
· SEO and social media algorithms
· CRM and agile management
· International project management
· Doing business in an international environment
TARGETED JOBS:
· Product manager
· Brand manager
· Digital marketing manager
Admission Requirements
Scholarships
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