Master in Communication and Advertising Management [MPC]
10 monthsProgramme duration
14,600 EURTuition Fee/year
OctStarting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
A master's degree that will help you plan, manage and implement projects and programs that respond to the company's strategy and its needs for connectivity and value generation in an increasingly digital context and from a multistakeholder perspective.
PROGRAM OBJECTIVES
1 Manage and align the different communication disciplines to the engagement strategies of an organization with different internal and external stakeholders according to their business needs.
2 Create and implement high-impact communication plans prepared according to updated methodologies for changing and digital environments and aimed at obtaining observable and measurable results.
3 Understand how communication and advertising enhance the brand and reputation as assets and resources that a company must create, explore and defend.
4 Enable the student to implement the new advertising communication strategies in an omnichannel world in its owned, earned and paid media aspects.
5 Equip the communication manager with the managerial skills necessary to lead teams and interact with managers from other areas for the integration of the communication variable in business plans.
PROGRAM OBJECTIVES
1 Manage and align the different communication disciplines to the engagement strategies of an organization with different internal and external stakeholders according to their business needs.
2 Create and implement high-impact communication plans prepared according to updated methodologies for changing and digital environments and aimed at obtaining observable and measurable results.
3 Understand how communication and advertising enhance the brand and reputation as assets and resources that a company must create, explore and defend.
4 Enable the student to implement the new advertising communication strategies in an omnichannel world in its owned, earned and paid media aspects.
5 Equip the communication manager with the managerial skills necessary to lead teams and interact with managers from other areas for the integration of the communication variable in business plans.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
A master's degree that will help you plan, manage and implement projects and programs that respond to the company's strategy and its needs for connectivity and value generation in an increasingly digital context and from a multistakeholder perspective.
PROGRAM OBJECTIVES
1 Manage and align the different communication disciplines to the engagement strategies of an organization with different internal and external stakeholders according to their business needs.
2 Create and implement high-impact communication plans prepared according to updated methodologies for changing and digital environments and aimed at obtaining observable and measurable results.
3 Understand how communication and advertising enhance the brand and reputation as assets and resources that a company must create, explore and defend.
4 Enable the student to implement the new advertising communication strategies in an omnichannel world in its owned, earned and paid media aspects.
5 Equip the communication manager with the managerial skills necessary to lead teams and interact with managers from other areas for the integration of the communication variable in business plans.
PROGRAM OBJECTIVES
1 Manage and align the different communication disciplines to the engagement strategies of an organization with different internal and external stakeholders according to their business needs.
2 Create and implement high-impact communication plans prepared according to updated methodologies for changing and digital environments and aimed at obtaining observable and measurable results.
3 Understand how communication and advertising enhance the brand and reputation as assets and resources that a company must create, explore and defend.
4 Enable the student to implement the new advertising communication strategies in an omnichannel world in its owned, earned and paid media aspects.
5 Equip the communication manager with the managerial skills necessary to lead teams and interact with managers from other areas for the integration of the communication variable in business plans.
Admission Requirements
95+
6.5+
- Photocopy of the DNI or Passport in case of being a foreign student. - An updated CV. - 2 color passport size photographs. - Certificate of grades and copy of the university degree. For University Master (official): In case of having studied in a system outside the European Higher Education Area, both documents must be legalized by Apostille from The Hague or through diplomatic channels. Likewise, international students must present a letter certifying that the studies completed give access to a Master's program in their country of origin. - Letter of recommendation: IF YOU WORK: Letter from the company indicating the functions performed. (or from the previous job if you are not currently working), if the letter cannot be requested, a certificate of working life can be presented. YOU DON'T WORK: Letter of recommendation from a teacher or tutor - Certificate of English in the case of those candidates who want to access degrees taught in that language. The minimum level must be B2, a 6.5 in IELTS, or a 95 in TOEFL. - For those candidates who want to study MBA programs, they must accredit a minimum professional experience of 3 years and 5 years in the case of the Executive MBA.
10 Months
Oct
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
14,600 EUR
International
14,600 EUR
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