Máster en Dirección de Marketing y Gestión Comercial [GESCO]
12 monthsProgramme duration
18,200 EURTuition Fee/year
OctStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Blended
With the ESIC GESCO you will get all the resources to be an expert in marketing and commercial management. The Master in Marketing and Commercial Management provides an important strategic vision, all the techniques and tools to develop the capacity for analysis and, finally, professional and managerial competencies and skills to lead marketing environments, commercial management and business development in constantly evolving, increasingly global, digital and hyper-connected.
Course Objectives
1 Criticize the Insights of the market, consumer and client for the development of differential competitive advantages and generators of value for the brand, through innovation and digital transformation
2 Formulate and lead the execution of the strategic Marketing and Commercial plan fully integrated into the company's strategy and objectives and aimed at generating sustained and sustainable demand.
3 Design the appropriate stimuli for the market based on the elements of the Marketing Mix by ESIC, anticipating changes in the consumer and the market to reinforce the value and reputation of the brand.
4 Defend the importance of Marketing and the Brand's reputation in the company's global strategy as an essential function of demand generation, as well as its essential contribution to meeting the Stakeholders' objectives.
5 Resolve complex situations creatively in any business in highly internationalized and disruptive environments.
6 Foster the skills to: Manage complex environments + Internationalize the company + Analytical capacity + Leadership + Strategic and managerial skills.
Course Objectives
1 Criticize the Insights of the market, consumer and client for the development of differential competitive advantages and generators of value for the brand, through innovation and digital transformation
2 Formulate and lead the execution of the strategic Marketing and Commercial plan fully integrated into the company's strategy and objectives and aimed at generating sustained and sustainable demand.
3 Design the appropriate stimuli for the market based on the elements of the Marketing Mix by ESIC, anticipating changes in the consumer and the market to reinforce the value and reputation of the brand.
4 Defend the importance of Marketing and the Brand's reputation in the company's global strategy as an essential function of demand generation, as well as its essential contribution to meeting the Stakeholders' objectives.
5 Resolve complex situations creatively in any business in highly internationalized and disruptive environments.
6 Foster the skills to: Manage complex environments + Internationalize the company + Analytical capacity + Leadership + Strategic and managerial skills.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
Blended
With the ESIC GESCO you will get all the resources to be an expert in marketing and commercial management. The Master in Marketing and Commercial Management provides an important strategic vision, all the techniques and tools to develop the capacity for analysis and, finally, professional and managerial competencies and skills to lead marketing environments, commercial management and business development in constantly evolving, increasingly global, digital and hyper-connected.
Course Objectives
1 Criticize the Insights of the market, consumer and client for the development of differential competitive advantages and generators of value for the brand, through innovation and digital transformation
2 Formulate and lead the execution of the strategic Marketing and Commercial plan fully integrated into the company's strategy and objectives and aimed at generating sustained and sustainable demand.
3 Design the appropriate stimuli for the market based on the elements of the Marketing Mix by ESIC, anticipating changes in the consumer and the market to reinforce the value and reputation of the brand.
4 Defend the importance of Marketing and the Brand's reputation in the company's global strategy as an essential function of demand generation, as well as its essential contribution to meeting the Stakeholders' objectives.
5 Resolve complex situations creatively in any business in highly internationalized and disruptive environments.
6 Foster the skills to: Manage complex environments + Internationalize the company + Analytical capacity + Leadership + Strategic and managerial skills.
Course Objectives
1 Criticize the Insights of the market, consumer and client for the development of differential competitive advantages and generators of value for the brand, through innovation and digital transformation
2 Formulate and lead the execution of the strategic Marketing and Commercial plan fully integrated into the company's strategy and objectives and aimed at generating sustained and sustainable demand.
3 Design the appropriate stimuli for the market based on the elements of the Marketing Mix by ESIC, anticipating changes in the consumer and the market to reinforce the value and reputation of the brand.
4 Defend the importance of Marketing and the Brand's reputation in the company's global strategy as an essential function of demand generation, as well as its essential contribution to meeting the Stakeholders' objectives.
5 Resolve complex situations creatively in any business in highly internationalized and disruptive environments.
6 Foster the skills to: Manage complex environments + Internationalize the company + Analytical capacity + Leadership + Strategic and managerial skills.
Admission Requirements
6.5+
95+
- Photocopy of the DNI or Passport in case of being a foreign student. - An updated CV. - 2 color passport size photographs. - Certificate of grades and copy of the university degree. For University Master (official): In case of having studied in a system outside the European Higher Education Area, both documents must be legalized by Apostille from The Hague or through diplomatic channels. Likewise, international students must present a letter certifying that the studies completed give access to a Master's program in their country of origin. - Letter of recommendation: IF YOU WORK: Letter from the company indicating the functions performed. (or from the previous job if you are not currently working), if the letter cannot be requested, a certificate of working life can be presented. YOU DON'T WORK: Letter of recommendation from a teacher or tutor - Certificate of English in the case of those candidates who want to access degrees taught in that language. The minimum level must be B2, a 6.5 in IELTS, or a 95 in TOEFL. - For those candidates who want to study MBA programs, they must accredit a minimum professional experience of 3 years and 5 years in the case of the Executive MBA.
12 Months
Oct
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
18,200 EUR
International
18,200 EUR
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