12 monthsProgramme duration
47,941 USDTuition Fee/year
AugStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
There was a time when marketing was considered an art, but with the increase of quantitative analysis, big data, digital media, and social and mobile marketing, it is becoming just as much of a science. Robinson’s M.S. in Marketing will equip you with skills in all these areas.
No matter your background, the program will prepare you to succeed in the marketing industry. This program is for:
- Career changers without any marketing experience who want to break into the field
- Career accelerators with several years of marketing experience who want to move up within their current organization
- Career starters who are fresh out of undergrad who want to jump-start their professional trajectory
A hallmark of the program is the experiential projects students complete in collaboration with area companies. Examples of past projects:
- With Porsche’s experiential marketing team, helped customers experience what it’s like to be a Porsche owner (touch, feel, test drive) prior to making a purchase despite social distancing limitations in the pandemic environment
- With Georgia-Pacific, developed a go-to-market strategy for a new product in the tech space
- With Monday Night Brewing, branded and launched a series of new IPAs
- With the city of Atlanta, increased awareness of ATL311, an app residents can use to request non-emergency services
- With Trees Atlanta, built a digital marketing strategy that mobilized citizens to advocate for the planting and protection of the city’s trees
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
There was a time when marketing was considered an art, but with the increase of quantitative analysis, big data, digital media, and social and mobile marketing, it is becoming just as much of a science. Robinson’s M.S. in Marketing will equip you with skills in all these areas.
No matter your background, the program will prepare you to succeed in the marketing industry. This program is for:
- Career changers without any marketing experience who want to break into the field
- Career accelerators with several years of marketing experience who want to move up within their current organization
- Career starters who are fresh out of undergrad who want to jump-start their professional trajectory
A hallmark of the program is the experiential projects students complete in collaboration with area companies. Examples of past projects:
- With Porsche’s experiential marketing team, helped customers experience what it’s like to be a Porsche owner (touch, feel, test drive) prior to making a purchase despite social distancing limitations in the pandemic environment
- With Georgia-Pacific, developed a go-to-market strategy for a new product in the tech space
- With Monday Night Brewing, branded and launched a series of new IPAs
- With the city of Atlanta, increased awareness of ATL311, an app residents can use to request non-emergency services
- With Trees Atlanta, built a digital marketing strategy that mobilized citizens to advocate for the planting and protection of the city’s trees
Admission Requirements
- Online application and $50 application fee
- GMAT or GRE scores are not required. However, they could strengthen your application and be beneficial for scholarship consideration.
- Interview
- College transcripts
- Personal statement
- Resume – work experience preferred but not required
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic (Out of State)
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
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