60 monthsProgramme duration
08 Jan, 2026Application Deadline
AugStarting Month
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
Robinson’s Ph.D. program in marketing prepares students for careers in teaching and research.
Students work with an enthusiastic, research-active faculty with broad interests and excellent contacts among leading firms in a variety of industries. The Department of Marketing’s Marketing RoundTable and Sales Executive RoundTable bring leading figures in business and academics to campus. The department houses research centers such as the Center for Business and Industrial Marketing where students and affiliated faculty receive exposure to real-world business problems directly from senior marketing executives. Their research and resulting publications in scholarly journals are embedded in both marketing theory and marketing practice.
Tailor Your Program of Study
You will play an active role in designing your program of study during the coursework phase of the program. You will take 15 hours of research methods courses, 18 hours of discipline-specific coursework within your major, and nine hours dedicated to a secondary area of interest.
Focus on Research
Research is the main component of the Ph.D. program. You will be mentored by highly productive research faculty and strongly encouraged to publish in scholarly journals and present research papers at national and regional conferences. You will be encouraged to attend Robinson’s Research Workshops as well.
Join Robinson Ph.D. Fellows
You automatically will become a member of the Robinson Ph.D. Fellows student organization. Through the organization, you will foster a sense of community with other doctoral students and make valuable connections with faculty. You also will receive academic and professional development support. Key activities include but are not limited to:
Students work with an enthusiastic, research-active faculty with broad interests and excellent contacts among leading firms in a variety of industries. The Department of Marketing’s Marketing RoundTable and Sales Executive RoundTable bring leading figures in business and academics to campus. The department houses research centers such as the Center for Business and Industrial Marketing where students and affiliated faculty receive exposure to real-world business problems directly from senior marketing executives. Their research and resulting publications in scholarly journals are embedded in both marketing theory and marketing practice.
Tailor Your Program of Study
You will play an active role in designing your program of study during the coursework phase of the program. You will take 15 hours of research methods courses, 18 hours of discipline-specific coursework within your major, and nine hours dedicated to a secondary area of interest.
Focus on Research
Research is the main component of the Ph.D. program. You will be mentored by highly productive research faculty and strongly encouraged to publish in scholarly journals and present research papers at national and regional conferences. You will be encouraged to attend Robinson’s Research Workshops as well.
Join Robinson Ph.D. Fellows
You automatically will become a member of the Robinson Ph.D. Fellows student organization. Through the organization, you will foster a sense of community with other doctoral students and make valuable connections with faculty. You also will receive academic and professional development support. Key activities include but are not limited to:
- New student orientation sessions
- Lunch and Learn seminars focusing on topics of relevance to all Ph.D. students such as insurance, taxation, and investments; publishing in academic journals; surviving the comprehensive exams; Mplus statistical modeling; the Institutional Review Board process; and how to conceptualize, plan, and execute your dissertation
- Sponsored travel to assist in presenting your research at premier conferences in your field of study
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
Robinson’s Ph.D. program in marketing prepares students for careers in teaching and research.
Students work with an enthusiastic, research-active faculty with broad interests and excellent contacts among leading firms in a variety of industries. The Department of Marketing’s Marketing RoundTable and Sales Executive RoundTable bring leading figures in business and academics to campus. The department houses research centers such as the Center for Business and Industrial Marketing where students and affiliated faculty receive exposure to real-world business problems directly from senior marketing executives. Their research and resulting publications in scholarly journals are embedded in both marketing theory and marketing practice.
Tailor Your Program of Study
You will play an active role in designing your program of study during the coursework phase of the program. You will take 15 hours of research methods courses, 18 hours of discipline-specific coursework within your major, and nine hours dedicated to a secondary area of interest.
Focus on Research
Research is the main component of the Ph.D. program. You will be mentored by highly productive research faculty and strongly encouraged to publish in scholarly journals and present research papers at national and regional conferences. You will be encouraged to attend Robinson’s Research Workshops as well.
Join Robinson Ph.D. Fellows
You automatically will become a member of the Robinson Ph.D. Fellows student organization. Through the organization, you will foster a sense of community with other doctoral students and make valuable connections with faculty. You also will receive academic and professional development support. Key activities include but are not limited to:
Students work with an enthusiastic, research-active faculty with broad interests and excellent contacts among leading firms in a variety of industries. The Department of Marketing’s Marketing RoundTable and Sales Executive RoundTable bring leading figures in business and academics to campus. The department houses research centers such as the Center for Business and Industrial Marketing where students and affiliated faculty receive exposure to real-world business problems directly from senior marketing executives. Their research and resulting publications in scholarly journals are embedded in both marketing theory and marketing practice.
Tailor Your Program of Study
You will play an active role in designing your program of study during the coursework phase of the program. You will take 15 hours of research methods courses, 18 hours of discipline-specific coursework within your major, and nine hours dedicated to a secondary area of interest.
Focus on Research
Research is the main component of the Ph.D. program. You will be mentored by highly productive research faculty and strongly encouraged to publish in scholarly journals and present research papers at national and regional conferences. You will be encouraged to attend Robinson’s Research Workshops as well.
Join Robinson Ph.D. Fellows
You automatically will become a member of the Robinson Ph.D. Fellows student organization. Through the organization, you will foster a sense of community with other doctoral students and make valuable connections with faculty. You also will receive academic and professional development support. Key activities include but are not limited to:
- New student orientation sessions
- Lunch and Learn seminars focusing on topics of relevance to all Ph.D. students such as insurance, taxation, and investments; publishing in academic journals; surviving the comprehensive exams; Mplus statistical modeling; the Institutional Review Board process; and how to conceptualize, plan, and execute your dissertation
- Sponsored travel to assist in presenting your research at premier conferences in your field of study
Admission Requirements
7.5+
101+
08 Jan 2026
5 Years
Aug
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