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MSc Digital Marketing
MSc Digital Marketing
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The MSc Digital Marketing course is designed to provide students with a critical understanding and specialist knowledge of digital marketing, therefore enhancing their career potential in this ever-expanding field.
In today’s technically advanced business world, digital techniques are an integral part of every organisation’s marketing strategy. This course will provide you with the necessary skills to effectively develop digital marketing strategies and put them to use. It will cover a range of key areas including fundamentals of the digital business environment, data driven decision making and leading marketing strategies in today’s business world.
Salesforce Trailhead
Salesforce Trailhead course content integrated throughout the Masters programme. Benefits include:
Amazon Web Services (AWS) Educate
This provides tutors and students with access to the best collaboration tools, content training and AWS technology for cloud related learning. Upon graduation, students are fully equipped with the practical skills needed for a technology career. Students also have access to the AWS Educate Job Board for seeking technology jobs and internships.
Accreditations and rankings
The University of Law is the UK's longest-established specialist provider of legal and business education with an employability rate of 97%*. This institute has over 100 years of experience supporting students to build successful careers.
*97% of full-time LPC students that graduated in summer 2014 and 2015 were in employment within nine months.
Who is the programme for?
This course is ideal for those who want to enter the marketing world and gain a specialist knowledge of digital techniques used in today’s business world. Whether you are looking to progress in your current career, switch careers or pursue a career in this field, this is the course for you. Berlin is an up and coming digital hub and with its diverse population, the perfect location to experience international education. You will get an opportunity to immerse yourself in the vibrant culture Berlin has to offer whilst getting an insight into German businesses such as Sony, Deutsche Bahn and other key corporate players.
How will you learn?
The MSc Digital Marketing course is delivered in an interactive way with a real-world focus, in order to prepare students for the ever-changing business world after they graduate. In addition to traditional face-to-face learning within the classroom, you will receive core textbooks and various reading materials. Students will also have access to a wealth of online facilities from the Financial Times and other professional bodies. These resources provide a range of sector and business based material which represent live accounting and finance changes and analysis reports. Continuous access to these articles ensures that our students are up-to-date with today’s fast-paced financial industry and therefore prepared professionally for the field.
Career direction
Upon completion of this course, students will be digitally savvy and ready to enter the digitally advanced business world. Through becoming skilled in the interpretation of data for evidence led marketing strategies, graduates will have a range of job opportunities in brand marketing, marketing communications and social media marketing.
Alternatively, students who graduate from this degree may consider undertaking further professional qualifications or a PhD.
Our dedicated Career Development Centre will help students fulfill their career goals through a variety of specialised services, and establishes long lasting relationships with alumni and employers.
Flexible payments
GISMA offers flexible payment plans that allow you to spread the costs of your programme fees across six instalments.
In addition, you can opt for monthly instalments. Discounts are available. A deposit of €2,000.00 is required to start.
About University
GISMA Business School is a global education provider with more than 40 nationalities present across campuses in Berlin, Hamburg and Hannover.
GISMA is partnered with awarded institutions to provide high-quality programmes that are delivered entirely in English. Such partnerships include with the prestigious Grenoble Ecole de Management, which is triple-accredited by AMBA, EQUIS and AACSB – something only 1% of the world’s business schools possess. Other partners include Kingston University and The University of Law.
GISMA provides contemporary knowledge, ensuring you are up to date with sector trends. Free German language lessons* are also offered to students since communication skills are at the forefront of what we do, thus enabling students to have confidence in client-facing situations as well as cross-cultural communications.
Students learn in a variety of ways with a mix of theoretical knowledge, practical tasks, customized and interactive learning.
*T&C Apply.
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