BA (Hons) Promotional Media Program By Goldsmiths, University of London |Top Universities

BA (Hons) Promotional Media

BA (Hons) Promotional Media

Goldsmiths, University of London

Goldsmiths, University of London, London, United Kingdom
  • QS World University Rankings
    =461
  • Degree BA
  • Study Level Bachelors
  • Duration 36 months
On this programme, students will examine the rise of the promotional industries, and their relationship with media, both in the past and in contemporary society. Today, native advertising, advertorials, and new online practices have blurred the boundary between promotional content, and factual or fictional content. This programme allows student to study developments from a uniquely theoretical and practical perspective, integrating creative and critical analytic thinking. This degree covers a broad spectrum of critical perspectives on promotional media and introduces a range of contemporary promotional media practices. It offers a solid basis of practical experience in promotions-based media production, and a critical understanding of the complex relationship between the media and promotional industries. In the first year, students will be taken on industry visits, learn web design and presentation skills, as well as how to develop pitches. In year two, students will be set ‘live’ briefs, and learn visual storytelling through moving images and photography. In year three, students will undertake work experience and will develop their professional portfolio.