BA (Hons) Scheme in Design (Advertising Design / Environmental Design / Immersive Media and Game Design / Information Design / Interaction Design / Interior Design / Product Design / Service Design / Social Design)

Programme Aims & Learning Outcomes

The BA (Hons) Scheme in Design equips students with the skills, knowledge, and abilities needed to become the designers of tomorrow. The Scheme emphasises the integration of design and its relevance to society, the needs of a changing world, digital readiness and technological integration with the digital world, the growing need for design entrepreneurship and innovation, and the need for future designers to possess interdisciplinary capabilities.

In addition to developing core design skills, students develop the ability to think critically, learn independently, explore multi-layered design processes, conduct design exploration, work individually and in teams, develop social and cultural understanding, seek technical solutions to design problems, work with others outside of design, and pursue new design directions and solutions that extend their creative ability.

This uniquely structured Scheme enables students to choose personalised study pathways to develop their unique skills and abilities. It offers an integrated and holistic approach that leads students from general education to specialised education in nine Design Specialisms: Advertising Design, Environmental Design, Immersive Media and Game Design (subject to approval), Information Design, Interaction Design, Interior Design,  Product Design, Service Design, and Social Design.

International perspectives and opportunities enable students to learn about design in other contexts. The Scheme includes overseas exchange opportunities, study trips, internships, and collaborations. The School’s close connections with the regional design industry allow students to participate in real-world design projects with direct industry input, as well as undertake summer industry internships.

Programme Characteristics

Students applying for the Scheme may choose from the following nine Design Specialisms:

• BA (Hons) in Design (Advertising Design)
• BA (Hons) in Design (Environmental Design)
• BA (Hons) in Design (Immersive Media and Game Design) (Subject to approval)
• BA (Hons) in Design (Information Design)
• BA (Hons) in Design (Interaction Design)
• BA (Hons) in Design (Interior Design)
• BA (Hons) in Design (Product Design)
• BA (Hons) in Design (Service Design)
• BA (Hons) in Design (Social Design)

The Scheme is ranked among the top design programmes in the world. Admission is highly competitive. We welcome candidates who are dedicated to becoming aspiring designers. Are you an expert in conceptualising spatial design? Are you a master at communicating and producing high-quality visual content? Do you have unique ideas to improve the use and design of everyday products? Do you find it easy to imagine new services, innovations and entrepreneurial opportunities in the social and cultural sectors?

Applicants must have a strong interest in design and possess creative curiosity, good visual skills and abilities, three-dimensional or mixed media skills, the ability to explore and develop ideas, and the capacity to solve problems. They will be interested in how design can address issues in today’s society and contribute to making the world a better place.