Bachelor of Business Administration (BBA) in Marketing Undergraduate Programme By Independent University, Bangladesh |TopUniversities
Home Universities Independent University, Bangladesh Bachelor of Business Administration (BBA) in Marketing

Bachelor of Business Administration (BBA) in Marketing

Location

Independent University, Bangladesh, Dhaka, Bangladesh
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Programme overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The Department of Marketing at Independent University, Bangladesh (IUB) aims to prepare students for marketing careers driven by value and ethical practices. The BBA program offers a major in Marketing, covering areas like buyer behavior, product development, pricing strategies, advertising, professional selling, marketing research, and strategy. Graduates are well-prepared for careers in promotional planning, marketing communications, advertising, professional sales, corporate retailing, market research, and brand management. The program emphasizes both theoretical and practical aspects of marketing, allowing students to address real-world challenges in the business environment. 

Programme overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The Department of Marketing at Independent University, Bangladesh (IUB) aims to prepare students for marketing careers driven by value and ethical practices. The BBA program offers a major in Marketing, covering areas like buyer behavior, product development, pricing strategies, advertising, professional selling, marketing research, and strategy. Graduates are well-prepared for careers in promotional planning, marketing communications, advertising, professional sales, corporate retailing, market research, and brand management. The program emphasizes both theoretical and practical aspects of marketing, allowing students to address real-world challenges in the business environment. 

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