Bachelor of Business Administration (BBA) in Marketing Undergraduate Programme By Independent University, Bangladesh |TopUniversities
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Bachelor of Business Administration (BBA) in Marketing

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Independent University, Bangladesh, Dhaka, Bangladesh
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Programme overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The Department of Marketing at Independent University, Bangladesh (IUB) aims to prepare students for marketing careers driven by value and ethical practices. The BBA program offers a major in Marketing, covering areas like buyer behavior, product development, pricing strategies, advertising, professional selling, marketing research, and strategy. Graduates are well-prepared for careers in promotional planning, marketing communications, advertising, professional sales, corporate retailing, market research, and brand management. The program emphasizes both theoretical and practical aspects of marketing, allowing students to address real-world challenges in the business environment. 

Programme overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The Department of Marketing at Independent University, Bangladesh (IUB) aims to prepare students for marketing careers driven by value and ethical practices. The BBA program offers a major in Marketing, covering areas like buyer behavior, product development, pricing strategies, advertising, professional selling, marketing research, and strategy. Graduates are well-prepared for careers in promotional planning, marketing communications, advertising, professional sales, corporate retailing, market research, and brand management. The program emphasizes both theoretical and practical aspects of marketing, allowing students to address real-world challenges in the business environment. 

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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How to get a full scholarship

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Scholarships to study abroad

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Scholarship Applications: Frequently Asked Questions

Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.

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