BA in Marketing Program By John Cabot University |Top Universities
  • Degree BA
  • Study Level Bachelors
  • Study Mode On Campus
  • Duration 48 months
  • Scholarships Yes
  • Start date Jan, May, Aug
The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management.

About University

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John Cabot University is an American four-year liberal arts university offering 13 Bachelor of Arts degrees and study abroad programs to English-speaking students from over 60 countries.

Located in Rome, Italy, John Cabot offers a unique opportunity for English-speaking students to study in a world city. The university offers Bachelor’s degree programs in:

  • Art history
  • Business administration
  • Classical studies
  • Communication
  • Economics and finance
  • English literature
  • History
  • Humanistic studies
  • International affairs
  • International business
  • Italian studies
  • Marketing
  • Political science 


Courses are taught by professors who are dedicated teachers, scholars, and mentors in small, interactive classes. Students can finance their education with federal financial aid and our generous scholarship program. Studying in Rome allows students to immerse themselves in Italian art and culture; John Cabot’s Career Services Center helps students prepare for life after graduation.

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