Marketing - PhD PHD Programme By Kent Business School |TopUniversities

Marketing - PhD

Location

Canterbury campus, Canterbury, United Kingdom
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Programme Duration

36 monthsProgramme duration

Tuitionfee

19,300 GBPTuition Fee/year

Application Deadline

31 Jul, 2026Application Deadline

Main Subject Area

MarketingMain Subject Area

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University CTA

Programme overview

Main Subject

Marketing

Degree

PhD

Study Level

PHD

Study Mode

On Campus

Staff research interests in this department cuts across four main domains including, marketing strategy and performance; product development and innovation; buyer behaviour; and the management of supply (value) chains and market delivery systems.


Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.


The department has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners.

Programme overview

Main Subject

Marketing

Degree

PhD

Study Level

PHD

Study Mode

On Campus

Staff research interests in this department cuts across four main domains including, marketing strategy and performance; product development and innovation; buyer behaviour; and the management of supply (value) chains and market delivery systems.


Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.


The department has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners.

Admission Requirements

63+
169+
6+
80+
3.3+
110+
Applicants should hold a 2.1 at undergraduate level and a Merit at Master’s level in a relevant discipline, from a UK or other approved university and/or equivalent. You must submit a research proposal of approximately 1,500 words on your intended topic.

31 Jul 2026
3 Years
Sep

Tuition fees

International
19,300 GBP

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