Digital Marketing and Analytics - MSc Program By Kent Business School |Top Universities

Digital Marketing and Analytics - MSc

Digital Marketing and Analytics - MSc

Kent Business School

Medway campus, Chatham, United Kingdom
  • Degree MSc
  • Study Level Masters
  • Study Mode On Campus
  • Course Intensity Full Time
  • Scholarships Yes
  • Start date Sep

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Our CIM accredited MSc in Digital Marketing and Analytics gives students detailed theoretical knowledge and important practical skills to produce engaging and exciting digital marketing material across a range of platforms with a strong focus on developing a thorough understanding of using analytic techniques to measure success.
Overview Tomorrow’s world has changed. In our physical distance, we are closer than ever, digitally. Business is even more global and customers are increasingly on the other side of a screen. It is paramount that we understand digital consumers of the future and captivate them with innovative digital marketing material that actually delivers.
Studying MSc Digital Marketing and Analytics at Kent Business School, develop a deep understanding of theories and methodologies across digital media platforms and become a seasoned expert in analytic techniques to measure effectiveness.
Our course has a strong focus on marketing metrics and a large practical element, allowing you to physically apply theoretical knowledge and hit the ground running with digital campaigns for real life businesses.
Studying at our historic Medway campus with close links to London, learn from our internationally recognised team of specialists at the top of research in their field.
Our MSc Digital Marketing and Analytics degree programme Studying Digital Marketing and Analytics, you critically evaluate and apply to real digital marketing campaigns important topics in the field, such as understanding the digital consumer, digital media design, social media, data mining and digital marketing analytics.
Becoming part of Kent Business School, experience incredible opportunities to develop practical skills through in-class live case studies and visiting industry experts. Those who study this programme will also obtain the coveted Advanced Google Analytics certificate.
You will also have access to our ASPIRE centre, a purpose built entrepreneurial lab where you can develop, plan and launch your own start up business.
Our Digital Marketing and Analytics graduates leave the university with the skillset and contacts to pursue a sought-after career within the sector with a wide range of well-known and successful businesses and organisations.