Master of Science in Marketing and Social Media Management 9 months Postgraduate Programme By La Salle - Universitat Ramon Llull |TopUniversities
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Master of Science in Marketing and Social Media Management Master of Science in Marketing and Social Media Management

Location

La Salle Campus Barcelona, Barcelona, Spain
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Programme Duration

9 monthsProgramme duration

Starting Month

OctStarting Month

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Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Break the rules of conventional marketing and become a leader in the digital landscape with the Master of Science in Digital Marketing at La Salle‑URL. You will gain the skills to design, execute, and optimize digital strategies, combining creativity, analytics, and emerging technologies like AI to deliver impactful campaigns. This official, internationally recognized degree (60 ECTS) from Universitat Ramon Llull offers a hands-on learning experience where you will work on real business cases, develop comprehensive digital marketing plans, and create social media strategies that engage audiences effectively.

Learn directly from active professionals leading the sector at companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson, Tous, and more. Embedded in Barcelona’s vibrant tech and innovation ecosystem, you will connect with startups, industry leaders, and experts, gaining international exposure and practical experience. Taught entirely in English, the program prepares you to lead digital marketing projects, transform strategies, and drive measurable results for global organizations.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Break the rules of conventional marketing and become a leader in the digital landscape with the Master of Science in Digital Marketing at La Salle‑URL. You will gain the skills to design, execute, and optimize digital strategies, combining creativity, analytics, and emerging technologies like AI to deliver impactful campaigns. This official, internationally recognized degree (60 ECTS) from Universitat Ramon Llull offers a hands-on learning experience where you will work on real business cases, develop comprehensive digital marketing plans, and create social media strategies that engage audiences effectively.

Learn directly from active professionals leading the sector at companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson, Tous, and more. Embedded in Barcelona’s vibrant tech and innovation ecosystem, you will connect with startups, industry leaders, and experts, gaining international exposure and practical experience. Taught entirely in English, the program prepares you to lead digital marketing projects, transform strategies, and drive measurable results for global organizations.

Admission Requirements

80+
6+

The requirements for admission to university Master’s programmes are regulated by Royal Decree 1393/2007 (and its modification via Royal Decree 861/2010). Candidates must meet one of the following requirements to be admitted:

  • They should hold an official Spanish university Bachelor’s degree.
  • Hold an official EHEA-member country Bachelor’s degree entitling them to pursue a Master’s degree.
  • For candidates from countries not belonging to the European Higher Education Area (EHEA) and not specifically requiring that they be officially recognised, the university shall verify that the original degree accredits the equivalent training to that provided by the corresponding official Spanish Bachelor’s degree and that said original degree entitles students to take part in Master’s programmes.
In no case shall admissions to a Master’s programme imply any change to the candidates’ academic or professional status corresponding to their previous studies. Similarly, admissions to a Master’s programme shall not constitute formal recognition of students’ prior degrees other than to enable them to take part in said programmes.

9 Months
Oct

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

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Frequently Asked Questions

This Master gives you a 360º Digital Marketing approach with AI, combining strategy, analytics, e-Commerce, UX, and social media. The program is structured in two main blocks, each culminating in a practical master’s project: Block 1: Digital Marketing Plan – Create comprehensive strategies using organic and paid channels, leveraging tools like SEMrush, Keyword Planner, Google Analytics 4, and Looker Studio, while learning to measure results and build effective dashboards. Block 2: Social Media Plan – Develop your creativity to the fullest by exploring the latest social media trends, capturing audience attention, and generating authentic engagement. You will also learn to integrate AI for personalization and campaign optimization, master multichannel strategies across platforms like Instagram, X, TikTok, and YouTube, and gain hands-on experience through real-world projects.
Graduates can pursue roles such as digital marketing manager, product manager, social media manager, email marketing specialist, digital marketing consultant, UX designer, data analyst, content manager, or entrepreneur launching their own digital venture or startup. The program equips you with practical skills, strategic vision, and creative expertise, preparing you to drive digital transformation, optimize campaigns, and lead multidisciplinary marketing teams in any industry.
La Salle‑URL offers a range of merit- and need-based scholarships open to international applicants. These include awards for academic excellence, social or economic hardship, and specific personal circumstances, providing financial support to help make the programme accessible. Flexible payment options are also available to support your studies. Availability and type of aid vary each intake, so it is recommended to contact admissions early to identify the most suitable scholarship for your profile.
To apply, start by registering online through La Salle‑URL’s admissions platform and completing the application form. You will need to submit your university degree or transcript, a valid ID or passport, and optionally your CV. As part of the process, you may be invited to a personal interview with the program coordinator, which offers a valuable opportunity to discuss your goals and receive guidance on your profile. The admissions committee will review your application and notify you of the decision, after which you can finalize your enrollment to secure your place.
This Master is designed for graduates from any discipline, including business, marketing, communications, social sciences, engineering, or humanities, who want to develop expertise in digital marketing and strategy. No prior technical or marketing knowledge is required, but a proactive attitude to learning new tools and technologies is expected. The program is taught entirely in English, so a B2 level or higher is required.
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