48 monthsProgramme duration
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
BSc Advertising and Digital Marketing (Study Abroad) will provide you with real-world, hands-on experience in advertising and digital marketing. The focused curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing.
Why study Advertising and Digital Marketing at Lancaster University?
Lancaster was the first university in the UK to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.
This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:
- Creative advertising
- Influencer marketing
- Media planning
- Digital and social media marketing
- Brand strategy
You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.
This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.
Theory into practice
As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.
Discover yourself and the world
Studying abroad goes beyond a line on your CV. Immerse yourself in new cultures and develop the self-assurance that sets you apart as you spend your third year at a partner university. Benefit from Lancaster University Management School's partnerships worldwide, such as with Sunway University, Malaysia. Fees for your study abroad year are only 15% of the standard course fee.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
BSc Advertising and Digital Marketing (Study Abroad) will provide you with real-world, hands-on experience in advertising and digital marketing. The focused curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing.
Why study Advertising and Digital Marketing at Lancaster University?
Lancaster was the first university in the UK to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.
This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:
- Creative advertising
- Influencer marketing
- Media planning
- Digital and social media marketing
- Brand strategy
You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.
This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.
Theory into practice
As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.
Discover yourself and the world
Studying abroad goes beyond a line on your CV. Immerse yourself in new cultures and develop the self-assurance that sets you apart as you spend your third year at a partner university. Benefit from Lancaster University Management School's partnerships worldwide, such as with Sunway University, Malaysia. Fees for your study abroad year are only 15% of the standard course fee.
Admission Requirements
Tuition fees
Domestic
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Get closer to your dream programme
Your consent preferences have been set.
Time to start exploring.
Your account has been removed.
You can still browse the site or sign up again once you have parental consent.
Get closer to your dream programme