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Marketing today is dynamic, creative, and data-driven.To succeed, you need more than intuition. At the UK’s oldest marketing department, you can develop deep expertise in marketing communications, preparing you for leadership in an evolving global marketplace.
Our MSc Marketing is designed for ambitious graduates from any discipline. By the end of the programme, you will be equipped to lead marketing initiatives with creativity, insight, and strategic clarity.
Our teaching combines research-led academic expertise with insights from experienced marketing practitioners, ensuring that what you learn is grounded in rigorous scholarship and industry relevance.
Build a strong foundation MSc Marketing allows you to build a strong intellectual foundation while developing practical skills highly valued by employers. You will be challenged to think critically about marketing theory and practice, using real-world contexts to question assumptions and apply your knowledge to new, complex situations.
You will learn how to extract and synthesise market, marketing, and consumer information, presenting your insights effectively to varied audiences.
Gain collaborative skills Leadership and collaboration are at the heart of the programme. You will develop the ability to work productively in teams and the confidence to take the initiative and lead in diverse organisational settings.
Develop research expertise The programme also focuses on applied research skills. You will gain experience in choosing and using research methodologies across different contexts, preparing you not just to understand marketing challenges but to investigate and address them systematically. This capability will be vital whether you pursue a career in consultancy, brand management, communication strategy, market research, or further academic study.
Expand your professional network You will have opportunities to build your professional network by connecting with guest speakers, alumni, and partner organisations. Our Marketers in Residence—successful alumni working in marketing—help shape the curriculum to ensure it reflects the real needs and opportunities of today’s marketing industry.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Marketing today is dynamic, creative, and data-driven.To succeed, you need more than intuition. At the UK’s oldest marketing department, you can develop deep expertise in marketing communications, preparing you for leadership in an evolving global marketplace.
Our MSc Marketing is designed for ambitious graduates from any discipline. By the end of the programme, you will be equipped to lead marketing initiatives with creativity, insight, and strategic clarity.
Our teaching combines research-led academic expertise with insights from experienced marketing practitioners, ensuring that what you learn is grounded in rigorous scholarship and industry relevance.
Build a strong foundation MSc Marketing allows you to build a strong intellectual foundation while developing practical skills highly valued by employers. You will be challenged to think critically about marketing theory and practice, using real-world contexts to question assumptions and apply your knowledge to new, complex situations.
You will learn how to extract and synthesise market, marketing, and consumer information, presenting your insights effectively to varied audiences.
Gain collaborative skills Leadership and collaboration are at the heart of the programme. You will develop the ability to work productively in teams and the confidence to take the initiative and lead in diverse organisational settings.
Develop research expertise The programme also focuses on applied research skills. You will gain experience in choosing and using research methodologies across different contexts, preparing you not just to understand marketing challenges but to investigate and address them systematically. This capability will be vital whether you pursue a career in consultancy, brand management, communication strategy, market research, or further academic study.
Expand your professional network You will have opportunities to build your professional network by connecting with guest speakers, alumni, and partner organisations. Our Marketers in Residence—successful alumni working in marketing—help shape the curriculum to ensure it reflects the real needs and opportunities of today’s marketing industry.
Admission Requirements
58+
87+
6.5+
2.7+
176+
Academic requirements 2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level.
1 Year
Oct
Tuition fees
Domestic
16,270 GBP
International
30,000 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing MSc
Lancaster University Management School, Lancaster University, Lancaster, GB, Lancaster, United Kingdom
12 monthsProgramme duration
30,000 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Our MSc Marketing is designed for ambitious graduates from any discipline. By the end of the programme, you will be equipped to lead marketing initiatives with creativity, insight, and strategic clarity.
Our teaching combines research-led academic expertise with insights from experienced marketing practitioners, ensuring that what you learn is grounded in rigorous scholarship and industry relevance.
Build a strong foundation
MSc Marketing allows you to build a strong intellectual foundation while developing practical skills highly valued by employers. You will be challenged to think critically about marketing theory and practice, using real-world contexts to question assumptions and apply your knowledge to new, complex situations.
You will learn how to extract and synthesise market, marketing, and consumer information, presenting your insights effectively to varied audiences.
Gain collaborative skills
Leadership and collaboration are at the heart of the programme. You will develop the ability to work productively in teams and the confidence to take the initiative and lead in diverse organisational settings.
Develop research expertise
The programme also focuses on applied research skills. You will gain experience in choosing and using research methodologies across different contexts, preparing you not just to understand marketing challenges but to investigate and address them systematically. This capability will be vital whether you pursue a career in consultancy, brand management, communication strategy, market research, or further academic study.
Expand your professional network
You will have opportunities to build your professional network by connecting with guest speakers, alumni, and partner organisations. Our Marketers in Residence—successful alumni working in marketing—help shape the curriculum to ensure it reflects the real needs and opportunities of today’s marketing industry.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Our MSc Marketing is designed for ambitious graduates from any discipline. By the end of the programme, you will be equipped to lead marketing initiatives with creativity, insight, and strategic clarity.
Our teaching combines research-led academic expertise with insights from experienced marketing practitioners, ensuring that what you learn is grounded in rigorous scholarship and industry relevance.
Build a strong foundation
MSc Marketing allows you to build a strong intellectual foundation while developing practical skills highly valued by employers. You will be challenged to think critically about marketing theory and practice, using real-world contexts to question assumptions and apply your knowledge to new, complex situations.
You will learn how to extract and synthesise market, marketing, and consumer information, presenting your insights effectively to varied audiences.
Gain collaborative skills
Leadership and collaboration are at the heart of the programme. You will develop the ability to work productively in teams and the confidence to take the initiative and lead in diverse organisational settings.
Develop research expertise
The programme also focuses on applied research skills. You will gain experience in choosing and using research methodologies across different contexts, preparing you not just to understand marketing challenges but to investigate and address them systematically. This capability will be vital whether you pursue a career in consultancy, brand management, communication strategy, market research, or further academic study.
Expand your professional network
You will have opportunities to build your professional network by connecting with guest speakers, alumni, and partner organisations. Our Marketers in Residence—successful alumni working in marketing—help shape the curriculum to ensure it reflects the real needs and opportunities of today’s marketing industry.
Admission Requirements
2:2 Hons degree (UK or equivalent) in any subject discipline. Marks should be consistently at 2:2 level, or higher, throughout your undergraduate studies, with all marks at least pass level.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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