Marketing Management (MA) 12 months Postgraduate Programme By Liverpool Hope University |TopUniversities
Programme Duration

12 monthsProgramme duration

Tuitionfee

11,400 GBPTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

MA

Study Level

Masters

The MA in Marketing Management fosters critical marketing thinking, based on leading edge theory. It will expand students’ marketing and management capabilities, in preparation for leading and directing organisations effectively in a rapidly changing, complex and increasingly digital and global economy. Focusing on knowledge and skills development at both a strategic and operational level, key specialisms such as digital and social media marketing, strategic marketing, branding and marketing communications, consumer behaviour and marketing research are explored within an international context. Throughout the programme an understanding of the networked nature of marketing and business is developed and students are encouraged to cultivate innovative solutions to complex marketing management problems.

Programme overview

Main Subject

Marketing

Degree

MA

Study Level

Masters

The MA in Marketing Management fosters critical marketing thinking, based on leading edge theory. It will expand students’ marketing and management capabilities, in preparation for leading and directing organisations effectively in a rapidly changing, complex and increasingly digital and global economy. Focusing on knowledge and skills development at both a strategic and operational level, key specialisms such as digital and social media marketing, strategic marketing, branding and marketing communications, consumer behaviour and marketing research are explored within an international context. Throughout the programme an understanding of the networked nature of marketing and business is developed and students are encouraged to cultivate innovative solutions to complex marketing management problems.

Admission Requirements

88+
6.5+
Normally a First Class or Upper Second Class Honours Degree in a relevant discipline (other Professional qualifications may be considered). This programme is aimed at graduates committed to a career in marketing leadership and/or management. In addition, students are normally expected to demonstrate at least two years relevant work experience in advance of coming onto the programme. 

1 Year
Jan-2000

Tuition fees

Domestic
5,200 GBP
International
11,400 GBP

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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