24 monthsProgramme duration
16,500 EURTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In line with MBS’s core values and the transition to a more sustainable world, this specialisation aims to prepare and train the future responsible leaders of luxury marketing. Studying luxury marketing in France — the home of world-famous luxury brands (Hermès, Louis Vuitton, Dior, Chanel…) — and in the Montpellier region, with its rich tradition in tourism, hospitality, wine and gastronomy, is an excellent choice for those who wish to learn more about French excellence and savoir-faire, and how to market luxury products in a sustainable world.
Programme objectives
The MSc Luxury Marketing in a Sustainable World is a specialisation within the DESSMO programme. It aims to enable graduates to apply their expertise to guide strategic decision-making, implement it within their scope of activity with a view to overall performance, and contribute to the digital, environmental and societal transition in a multicultural, open and diverse context. In particular, it enables students to:
- Understand and apply marketing strategies and tactics to successfully manage a luxury brand.
- Learn the principles of French excellence and savoir-faire in luxury goods manufacturing, and apply this knowledge to promote and sell luxury products, both online and offline.
- Understand the sustainability and responsibility challenges facing the luxury sector.
- Develop the ability to propose creative and innovative solutions — an essential and highly valued skill in the luxury industry.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In line with MBS’s core values and the transition to a more sustainable world, this specialisation aims to prepare and train the future responsible leaders of luxury marketing. Studying luxury marketing in France — the home of world-famous luxury brands (Hermès, Louis Vuitton, Dior, Chanel…) — and in the Montpellier region, with its rich tradition in tourism, hospitality, wine and gastronomy, is an excellent choice for those who wish to learn more about French excellence and savoir-faire, and how to market luxury products in a sustainable world.
Programme objectives
The MSc Luxury Marketing in a Sustainable World is a specialisation within the DESSMO programme. It aims to enable graduates to apply their expertise to guide strategic decision-making, implement it within their scope of activity with a view to overall performance, and contribute to the digital, environmental and societal transition in a multicultural, open and diverse context. In particular, it enables students to:
- Understand and apply marketing strategies and tactics to successfully manage a luxury brand.
- Learn the principles of French excellence and savoir-faire in luxury goods manufacturing, and apply this knowledge to promote and sell luxury products, both online and offline.
- Understand the sustainability and responsibility challenges facing the luxury sector.
- Develop the ability to propose creative and innovative solutions — an essential and highly valued skill in the luxury industry.
Admission Requirements
- MSc en 1 an : 790 TOEIC, 65 ICIMS, 88 TOEFL, 6 IELTS, 110 Duolingo English Test, Cambridge B2.
MSc en 2 ans : 750 TOEIC, 65 ICIMS, 80 TOEFL, 6 IELTS, 105 Duolingo English Test, Cambridge B2.
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
International
Scholarships
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