Ph.D. in Marketing
60 monthsProgramme duration
09 Dec, 2025Application Deadline
AugStarting Month
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
The marketing doctoral program at Michigan State is designed to prepare individuals for a career of significance in marketing scholarship and teaching at research universities.
The marketing faculty in the Broad College are interested in working with prospective graduate students who show the potential to become top scholars in the field. The research productivity of the marketing faculty consistently ranks among the leading research intensive universities in the world. We look forward to you joining the Ph.D. program as we endeavor to push forward the frontiers of marketing thought.
Research Environment
Explicitly focused on marketing strategy, the Ph.D. in Marketing program trains researchers interested in topics such as brand and new product management, relationship marketing and corporate strategy. The program is supportive, collaborative and focused on publishing top marketing research papers.
Through research assistantships, doctoral students form, develop, manage and execute theoretically sound and statistically valid marketing research projects. Students gain hands-on experience conducting thorough literature reviews; developing and writing conceptual framework and hypotheses development sections; collecting and analyzing data using advanced statistical methods; and supporting why their research is relevant.
The Byington Marketing Speaker Series provides doctoral students the opportunity to meet with some of the top marketing researchers in the world. Past guest speakers included Neil Morgan (Indiana University), Robert Palmatier (University of Washington), Robert Meyer (Wharton), and Roland Rust (Maryland).
Resources
The department forms partnerships with major firms both within and outside the state of Michigan, in addition to companies involved in Executive Development Programs, Broad College alumni and numerous campus centers.
The university also provides strong econometrics, management, psychology and supply chain management support courses to fill out a student’s minor.
Marketing Doctoral Program Handbook
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
The marketing doctoral program at Michigan State is designed to prepare individuals for a career of significance in marketing scholarship and teaching at research universities.
The marketing faculty in the Broad College are interested in working with prospective graduate students who show the potential to become top scholars in the field. The research productivity of the marketing faculty consistently ranks among the leading research intensive universities in the world. We look forward to you joining the Ph.D. program as we endeavor to push forward the frontiers of marketing thought.
Research Environment
Explicitly focused on marketing strategy, the Ph.D. in Marketing program trains researchers interested in topics such as brand and new product management, relationship marketing and corporate strategy. The program is supportive, collaborative and focused on publishing top marketing research papers.
Through research assistantships, doctoral students form, develop, manage and execute theoretically sound and statistically valid marketing research projects. Students gain hands-on experience conducting thorough literature reviews; developing and writing conceptual framework and hypotheses development sections; collecting and analyzing data using advanced statistical methods; and supporting why their research is relevant.
The Byington Marketing Speaker Series provides doctoral students the opportunity to meet with some of the top marketing researchers in the world. Past guest speakers included Neil Morgan (Indiana University), Robert Palmatier (University of Washington), Robert Meyer (Wharton), and Roland Rust (Maryland).
Resources
The department forms partnerships with major firms both within and outside the state of Michigan, in addition to companies involved in Executive Development Programs, Broad College alumni and numerous campus centers.
The university also provides strong econometrics, management, psychology and supply chain management support courses to fill out a student’s minor.
Marketing Doctoral Program Handbook
Admission Requirements
- At least a bachelor’s degree from a recognized educational institution (master’s degree is preferred)
- Superior academic record
- Minimum GMAT score of 640 (must be less than five years old)
- For applicants whose first language is not English, minimum TOEFL score of 600 (paper), 250 (computer) or 100 (internet), with the test score being less than two years old
- Personal qualifications of sound character, perseverance, intellectual curiosity and an interest in scholarly research.
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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Scholarship Applications: Frequently Asked Questions
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