12 monthsProgramme duration
18,000 Tuition Fee/year
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Master's
Study Mode
On Campus
As technology continues to advance, organisations are undergoing digital transformation in search of better avenues for growth. This digital transformation leads companies today to rethink their business model as well as their strategic levers of differentiation and value creation for their customers. This requires a process of both cultural and organisational change to meet the challenges of transformation at different levels of management.
At the same time, digital transformation has resulted in an acceleration of the data flows generated by Big Data. From a marketing perspective, this dynamic has naturally placed data, and therefore consumer insights, at the centre of brand strategies with the aim of better mastery of the market, understanding and modelling of multi-channel consumer behaviour and designing and facilitating the customer experience. It is thus a matter of establishing a data culture within companies so as to foster a customer-centric strategy. To be successful, companies must improve their analytic capabilities by adopting the latest and artificial intelligence-based solutions, and also equip themselves with human skills capable of combining predictive and data analysis with marketing and customer relationship decision-making.
The programme Marketing et Data Analytics is positioned at the intersection of marketing, technology and predictive approaches. This programme is designed to train experts capable of integrating data analysis for more informed decision-making for better marketing performance and an optimised customer experience.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Master's
Study Mode
On Campus
As technology continues to advance, organisations are undergoing digital transformation in search of better avenues for growth. This digital transformation leads companies today to rethink their business model as well as their strategic levers of differentiation and value creation for their customers. This requires a process of both cultural and organisational change to meet the challenges of transformation at different levels of management.
At the same time, digital transformation has resulted in an acceleration of the data flows generated by Big Data. From a marketing perspective, this dynamic has naturally placed data, and therefore consumer insights, at the centre of brand strategies with the aim of better mastery of the market, understanding and modelling of multi-channel consumer behaviour and designing and facilitating the customer experience. It is thus a matter of establishing a data culture within companies so as to foster a customer-centric strategy. To be successful, companies must improve their analytic capabilities by adopting the latest and artificial intelligence-based solutions, and also equip themselves with human skills capable of combining predictive and data analysis with marketing and customer relationship decision-making.
The programme Marketing et Data Analytics is positioned at the intersection of marketing, technology and predictive approaches. This programme is designed to train experts capable of integrating data analysis for more informed decision-making for better marketing performance and an optimised customer experience.
Admission Requirements
Master’s Degree / Four-year Bachelor’s degree + 3 years of professional experience (apart from internship and work/study contract) / Four-year Bachelor’s degree (30% of class)
12 Months
Sep
Tuition fees
Domestic
18,000
International
18,000
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