Specialized Master's (MS) in Marketing Studies & Decision-Making 12 months Postgraduate Programme By NEOMA Business School France |TopUniversities
Home Universities NEOMA Business School France Specialized Master's (MS) in Marketing Studies & Decision-Making

Specialized Master's (MS) in Marketing Studies & Decision-Making Specialized Master's (MS) in Marketing Studies & Decision-Making

Location

Paris campus, Paris, France
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Programme Duration

12 monthsProgramme duration

Tuitionfee

18,000 Tuition Fee/year

Starting Month

SepStarting Month

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University CTA

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

As it confronts over-informed consumers looking for guidance, meaning and experience, the marketing profession continues to reinvent itself. To address these new challenges, this Advanced Master gives you the keys to detecting and activating value-creation opportunities, remodelling avenues for innovation and establishing them with greater relevance and effectiveness. The quality found in marketing research and decision-making is based on the ability of managers to understand consumer complexity and incorporate it into the core of their marketing strategies. This programme will give you the skills to identify growth levers that can establish strong brands and to create long-lasting, rewarding strategies based in experience. Additionally you will be able to create omni-channel marketing and expand action plans that become immediately operational in the fast-moving consumer goods sector, while developing your leadership.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

As it confronts over-informed consumers looking for guidance, meaning and experience, the marketing profession continues to reinvent itself. To address these new challenges, this Advanced Master gives you the keys to detecting and activating value-creation opportunities, remodelling avenues for innovation and establishing them with greater relevance and effectiveness. The quality found in marketing research and decision-making is based on the ability of managers to understand consumer complexity and incorporate it into the core of their marketing strategies. This programme will give you the skills to identify growth levers that can establish strong brands and to create long-lasting, rewarding strategies based in experience. Additionally you will be able to create omni-channel marketing and expand action plans that become immediately operational in the fast-moving consumer goods sector, while developing your leadership.

Admission Requirements

Entry requirements: - Master's degree - Four-year Bachelor’s degree + 3 years of professional experience

12 Months
Sep

Tuition fees

Domestic
18,000
International
18,000

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