Bachelor of Fine Arts (BFA) in Advertising Design

Effective advertising forges a strong emotional connection between a brand and its intended audience. Students delve deeply into all aspects of the advertising process, from research/strategy, creative brief development, and campaign development to teamwork and presentation. Solving complex brand problems that real-world companies deal with on a daily basis is the cornerstone of the curriculum. Students develop and execute multiple campaigns over a broad range of media, including print, television, Web, and social media. Recent alumni have been hired by top agencies working on accounts such as Infiniti, Visa, Benetton, PacSun, and Honda. Careers in Advertising Design: Students who pursue careers in advertising design have skills that range from print to the Web. Their broad educational experience values problem-solving and conceptual thinking, promotes collaboration, and builds competence in communicating not only in two- and three-dimensions, but also in 4D, time-based media. Courses and electives are taught by a faculty team of industry professionals who are leaders in their field. Careers/Positions: Advertising, Animation, Art Direction, Art Traffic Coordination, Book Design, Branding and Identity Design, Broadcast Design, Character Development, Children's Book Illustration, Copywriting, Collateral Design, Content Development, Creative/Design Direction, Editorial Illustration, Environmental Design, Interactive Media, Packaging Design, Photography, Print design, Print Production, Publication Design, Storyboarding, Signage + Wayfinding Design, Textile Design, Web Design, Exhibition Design.