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As marketing roles increasingly require advanced qualifications, holding a master’s degree can position you for a median salary 31% higher than roles requiring only a bachelor’s degree. The residential Master of Marketing at Purdue’s Daniels School of Business is a STEM-designated, 33-credit-hour program designed to build your expertise in areas such as marketing analytics, digital marketing, social media marketing, pricing strategies and product development. Through a blend of case studies, market simulations, and consulting projects, you’ll gain practical experience with options to collaborate on real-world corporate solutions in immersion courses and competitive consulting projects. The program also offers valuable resume-building opportunities, including corporate networking events, internships in marketing and communication, and certifications in AWS, Salesforce, and Tableau. Daniels School graduates report an 84% employment rate within six months of graduation and an average starting salary of $100,583.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
As marketing roles increasingly require advanced qualifications, holding a master’s degree can position you for a median salary 31% higher than roles requiring only a bachelor’s degree. The residential Master of Marketing at Purdue’s Daniels School of Business is a STEM-designated, 33-credit-hour program designed to build your expertise in areas such as marketing analytics, digital marketing, social media marketing, pricing strategies and product development. Through a blend of case studies, market simulations, and consulting projects, you’ll gain practical experience with options to collaborate on real-world corporate solutions in immersion courses and competitive consulting projects. The program also offers valuable resume-building opportunities, including corporate networking events, internships in marketing and communication, and certifications in AWS, Salesforce, and Tableau. Daniels School graduates report an 84% employment rate within six months of graduation and an average starting salary of $100,583.
Admission Requirements
585+
2.6+
7.5+
105+
> 2.6 GPA for STEM degrees, > 3.0 GPA for non-STEM degrees
GMAT score or equivalent GRE score
Official transcripts
2 Letters of recommendation
2 Relevant internships or at least 12 months of professional work experience*
Resume
Academic statement of purpose
Personal history statement
Interview, if selected
*Recommended, not required
01 Jun 2025
10 Months
Jul
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Domestic (Out of State)
41,210 USD
International
41,520 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Science in Marketing
Daniels School of Business, West Lafayette, United States
10 monthsProgramme duration
41,520 USDTuition Fee/year
01 Jun, 2025Application Deadline
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
- > 2.6 GPA for STEM degrees, > 3.0 GPA for non-STEM degrees
- GMAT score or equivalent GRE score
- Official transcripts
- 2 Letters of recommendation
- 2 Relevant internships or at least 12 months of professional work experience*
- Resume
- Academic statement of purpose
- Personal history statement
- Interview, if selected
*Recommended, not requiredDomestic (Out of State)
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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