Bachelor of Science in Business Administration: Concentration in Marketing

A concentration in Marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, retailing, sales management, Internet marketing, and marketing research. Career opportunities can be found within sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, government sales, and non-profit agencies. All concentration courses must be taken on a letter grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.