International Business Administration - Focus on Business Psychology (B.A.)
42 monthsProgramme duration
4,725 EURTuition Fee/year
Apr, OctStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Our B.A. International Business Administration - Business Psychology programme will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.
You will gain in-depth knowledge of marketing, accounting and sales - always in a global context and with an integrated, comprehensive reference to psychology.
If you want to study business psychology, you can look forward to challenging modules that prepare you for a varied professional life.
Have you ever preferred tidying up to cramming? Soon only your peers will feel that way – your knowledge of the psychology of learning and motivation has made you more efficient, and now you can share your expertise with growing teams.
Through the Emotions in the Workplace and Advertising and Psychologically-Based Personnel Selection modules, companies can rely on you to hire the best personnel and treat them appropriately.
Your acquired market and advertising psychology skills will certainly come in handy, especially in personnel development.
So, you shape the working environment of various organizations based on your psychological knowledge. You will thus become a valuable asset, as your business studies will seamlessly blend in with your skills.
You'll get a premium education in international business studies, including applied business mathematics, business English, an extensive understanding of corporate management, and even an immersion in private commercial law.
You also get to choose between:
- 7 Semester / 3.5-year option (International Experience Track)
- 6 Semester / 3-year option (Fast Track)
With your degree, the following and other career paths are open to you:
- Management consultant
- Marketing and advertising positions
- Market and behavioural researcher
- Coach
- Expert in the areas of personnel selection, development, or marketing
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Our B.A. International Business Administration - Business Psychology programme will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.
You will gain in-depth knowledge of marketing, accounting and sales - always in a global context and with an integrated, comprehensive reference to psychology.
If you want to study business psychology, you can look forward to challenging modules that prepare you for a varied professional life.
Have you ever preferred tidying up to cramming? Soon only your peers will feel that way – your knowledge of the psychology of learning and motivation has made you more efficient, and now you can share your expertise with growing teams.
Through the Emotions in the Workplace and Advertising and Psychologically-Based Personnel Selection modules, companies can rely on you to hire the best personnel and treat them appropriately.
Your acquired market and advertising psychology skills will certainly come in handy, especially in personnel development.
So, you shape the working environment of various organizations based on your psychological knowledge. You will thus become a valuable asset, as your business studies will seamlessly blend in with your skills.
You'll get a premium education in international business studies, including applied business mathematics, business English, an extensive understanding of corporate management, and even an immersion in private commercial law.
You also get to choose between:
- 7 Semester / 3.5-year option (International Experience Track)
- 6 Semester / 3-year option (Fast Track)
With your degree, the following and other career paths are open to you:
- Management consultant
- Marketing and advertising positions
- Market and behavioural researcher
- Coach
- Expert in the areas of personnel selection, development, or marketing
Admission Requirements
To submit your application, please provide us with the following:
- General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
- Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.
- Proof of English language proficiency
- Curriculum vitae
- Copy of your passport/ID
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Get closer to your dream programme
Your consent preferences have been set.
Time to start exploring.
Your account has been removed.
You can still browse the site or sign up again once you have parental consent.
Get closer to your dream programme